Containing ‘how to’ guides and templates to help plan research activities, develop surveys, hold focus groups and much more, it’s designed for everyone – from experienced researchers through to volunteers, working in any creative industry.

The Audience Research Toolkit (Toolkit) is a resource designed to help you discover fresh insights to:

• Understand your audience
• Set up surveys and consultations
• Analyse and report results
• Work with your stakeholders

How to use it

If you’re new to research, the Toolkit will help you learn the basics. Start by mapping out your project with the project planner.

If you’re already on your research journey, use the search in the Resources section to locate the right resource for you or amplify your evidence with reports and sharing strategies.