Creative Victoria - 'This is Victoria'.
Music by Holy Holy (feat. Ali Barter, Ainslie Wills and Japanese Wallpaper)

Creative Victoria is the state government body dedicated to championing, growing and supporting Victoria's creative industries. We invest in the ideas, talent, organisations, events and projects that make Victoria a creative state.

The creative industries encompass disciplines as diverse as games development and graphic design; fashion and film-making; independent theatre and industrial design; comedy and craft. They include activities that are commercially-driven and community-based, experimental and export ready, and everything in between. Collectively, these industries contribute $22.7 billion to Victoria (or 8% of the total economy) and they contribute immeasurably more in terms of social and cultural value.

In bringing together these diverse but interconnected sectors, Creative Victoria fosters new opportunities for innovation, collaboration, cross-promotion and economic growth, both across the creative industries and in the broader community. We work to raise the profile, reach and impact of Victoria's creative industries, support the career development of local artists and creative professionals, and ensure that all Victorians benefit from creative and cultural opportunities – from school kids to diverse communities to businesses.

We also oversee the state's major creative and cultural organisations, collections and facilities, valued at $7 billion, ensuring that that these rich assets can be enjoyed by all Victorian people as well as visitors to the state.

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State-owned creative organisations

Creative Victoria oversees the nine state-owned creative organisations (Agencies) and is responsible for Victoria's portfolio of State-owned cultural facilities and assets

These organisations are owned by the people of Victoria and are set up under their own Act of Parliament. Together they hold cultural collections worth more than $5 billion and support the development of Victoria's creative industries by presenting the latest events and exhibitions, by supporting and attracting the best and brightest talent, and by undertaking research and development which supports the growth of the creative industries and contributes to the Victorian community more broadly.

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