Creative Victoria - 'This is Victoria'.
Music by Holy Holy (feat. Ali Barter, Ainslie Wills and Japanese Wallpaper)

Creative Victoria is the state government body dedicated to championing, growing and supporting Victoria's creative industries. We invest in the ideas, talent, organisations, events and projects that make Victoria a creative state.

The creative industries encompass disciplines as diverse as games development and graphic design; fashion and film-making; independent theatre and industrial design; comedy and craft. They include activities that are commercially-driven and community-based, experimental and export ready, and everything in between. Collectively, in 2019-20 these industries contributed $31.6 billion to Victoria (or 6.9 % of the total economy) and contributed immeasurably more in terms of social and cultural value.

In bringing together these diverse but interconnected sectors, Creative Victoria fosters new opportunities for innovation, collaboration, cross-promotion and economic growth, both across the creative industries and in the broader community. We work to raise the profile, reach and impact of Victoria's creative industries, support the career development of local artists and creative professionals, and ensure that all Victorians benefit from creative and cultural opportunities – from school kids to diverse communities to businesses.

We also oversee the state's major creative and cultural organisations, collections and facilities, valued at $7 billion, ensuring that that these rich assets can be enjoyed by all Victorian people as well as visitors to the state.

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The Creative Victoria Act 2017

The Creative Victoria Act 2017 expresses the Victorian Government's vision and support for, and whole-of-sector approach to the creative industries.

It recognises that:

  • The arts have an intrinsic value that contributes to the cultural depth, diversity and life of Victoria;
  • The arts and creative industries contribute significantly to Victoria's wealth and prosperity;
  • The arts and creative industries are means to improve the quality of life for all individuals in Victoria and improve the community of Victoria as a whole;
  • All individuals in Victoria are equally entitled to access opportunities and participate in and contribute to the arts and creative industries in Victoria; and
  • All individuals should be free to express their ideas and opinions through the arts and creative industries.

It explicitly recognises the contribution and importance of Aboriginal and Torres Strait Islander arts cultural practice, and includes a specific objective to support and promote it.

The Act also acknowledges the economic value of the creative industries, which currently contribute $23 billion a year to the state and provide around 220,000 jobs.

Creative Victoria was established administratively on 1 January 2015. Replacing Arts Victoria, it was established to pursue a more integrated approach to the creative industries, spanning not just the arts and culture but the full spectrum of screen and design industries as well.

Repealing and replacing the Arts Victoria Act 1972, the Creative Victoria Act 2017 provides a legislative foundation for these arrangements, and acknowledges the evolution of the arts and creative industries in Victoria over the last 40 years.

The principles expressed in the Creative Victoria Act 2017 draw on and represent the key values that emerged during the consultation process for the Creative State strategy. This included more than 20 industry-specific, cross-sector and public workshops, formal submissions and an online forum.

Over 10,000 people contributed to this consultation process, including individual practitioners, peak bodies, education institutions, government bodies, creative businesses and arts and cultural organisations of all types and sizes.

Read the full Creative Victoria act

State-owned creative organisations

Creative Victoria oversees the nine state-owned creative organisations (Agencies) and is responsible for Victoria's portfolio of State-owned cultural facilities and assets

These organisations are owned by the people of Victoria and are set up under their own Act of Parliament. Together they hold cultural collections worth more than $5 billion and support the development of Victoria's creative industries by presenting the latest events and exhibitions, by supporting and attracting the best and brightest talent, and by undertaking research and development which supports the growth of the creative industries and contributes to the Victorian community more broadly.

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