In this section you will find information on how to prepare for setting up your survey including choosing and encouraging participants, through to establishing the questions and setting up the survey.

The Audience Research Toolkit is a one stop shop for anyone wanting to understand their market and identify gaps and growth areas.

Containing ‘how to’ guides and templates to help plan research activities, develop surveys, hold focus groups and much more, it’s designed for everyone – from experienced researchers through to volunteers, working in any creative industry.

Other sections in the toolkit

Download the Project Planner