Artists Essential Toolkit video series
This video series is designed to help you understand digital fundamentals so you can take your work to a wider audience.
This series is a co-production of ArtsHub and Creative Victoria. We acknowledge the Traditional Owners of the land on which this content was created. We pay our respects to Elders, past and present and future.
Video 6: How to document and live stream your art online
Presented by Leela Schauble
Documenting your work is an important part of promoting yourself as an artist. Images of your work are what get people interested in what you are doing. In the last video of our Artists Essential Toolkit Series, we’ll cover ways to digitise your arts practice – the basics of photography, using your smartphone camera, next steps with equipment and the ins and outs of live streaming.
Useful timestamps
00:35 - Capture great images
02:24 - Cropping and resizing
03:11 - Make the most of your phone
05:02 - Learn how to live stream
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
Video 5: How to write about your art online
Presented by Jini Maxwell
Knowing how to write about your art online is an important component for reaching new audiences. In this video, we’ll be looking at how people read online, how to structure your words with personality, and writing specifically for social media.
Useful timestamps:
00:31 - A screen is not a book
01:44 - Master the basics
03:00 - Use engaging language
03:50 - Write a great bio
05:08 - Write a great blurb
05:52 - Write for social media
06:39 - Try a style guide
07:08 - Words aren’t everything
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
Video 4: Promoting your art with Social Media
Presented by Vyshnavee Wijekumar
There’s more to social media marketing than just uploading a striking photo to Instagram and waiting for the likes and cash to roll in. Successful online marketing requires thought and strategy.
In this video we'll look at how to identify your target audience, create engaging content, and find the right voice for your brand.
We’ll also identify your big picture goals, explore the benefits of using social media management tools, discuss paid advertising and learn about re-targeting existing audiences.
Useful timestamps:
00:52 - Research your audience
01:34 - Create unique content
02:42 - Build brand awareness
03:22 - Goals and results
04:28 - Explore social media management tools
05:58 - Investigate paid advertising
06:69 - Retargeting your market
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
Video 3: Making money from your art online
Presented by Sabine Brix
Thinking of ways on how to sell art online and earning an income as an artist can be overwhelming. So here are 5 easy ways you can make money from your art online to get you started.
Useful timestamps:
00:38 - Sell your products
02:08 - Put your art on stuff!
02:46 - Livestream your event
03:49 - Get crowdfunded
05:08 - Advertise on your site
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
Video 2: Getting your art noticed online
Presented by Richard Watts
For anyone making content online, getting noticed is key. In this video we’ll look at how to promote your brand, the benefits of different social media platforms, the basics of the Google algorithm and how to create content for it.
Useful timestamps:
00:32 - Promote your brand name
01:17 - Using social media
02:40 - The benefits of multi-platform posting
03:39 - Social media marketing
04:50 - The basics of google algorithms
05:51 - Basic search engine optimisation
06:42 - Keyword research
07:58 - E-newsletters
08:51 - Cross-promotion with other artists
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
Video 1: How to get your art online
Presented by Jini Maxwell
Getting your art online is easy. Designed for creators starting their digital presence, this first video in the Artists Essential Toolkit looks at easy and affordable ways to get your artwork online.
We start with creating a basic website or blog, acquiring a domain name and comparing web platforms. We look at the basics of information architecture and getting your content read with clear and accessible content. We introduce social media including YouTube, Instagram, Facebook, Pinterest, Tumblr, Soundcloud and Bandcamp.
Timestamps:
00:05 – How to get your art online
00:41 – Create a basic website or blog
02:14 – Register your domain name
03:31 – Choose the right builder
04:46 – How to structure your site
05:28 – Look beyond a website
06:52 – Content for everyone
What is the Creative Exchange?
Creative Exchange is a long running professional development and networking event program available to anyone working in the creative industries who wants access to the most up-to-date information across the sector.
These free or low cost, monthly events host national and international experts from across the arts, culture, screen and design sectors and cover a wide range of topics. We look forward to welcoming you at our next event.
Stay tuned for events coming up during 2020. Sign up to the Creative Exchange newsletter.
More resources
While you're here, take a look at the resources we have from the Creative State Summit where people working across the creative industries come to learn from leading thinkers and practitioners from across the cultural landscape.
Featured video - Audience Atlas Launch with Andrew McIntyre
Audience Atlas launch with Andrew McIntyre from Creative Victoria
View the Audience Atlas Victoria 2019 report