Creative Exchange is Creative Victoria’s professional development program which focuses on the business of being a creative.

Free and open to all, the Creative Exchange Webinars offer access to experts, practical guidance, insights, ideas and trends to help you navigate the new creative landscape and thrive.


Audience Atlas Victoria

Commissioned by Creative Victoria, and conducted by Morris Hargreaves McIntyre, Audience Atlas Victoria offers a comprehensive profile of the Victorian culture market.

This latest report follows previous editions published in 2013 and 2019. The report examines the shifts experienced in the five years since the last study, and provides in-depth insights into audience attitudes, motivations, and behaviours.With detailed data on all sectors of the creative industry, the Atlas provides Victorian creatives and creative organisations with a powerful tool to support development and growth in changing social and economic conditions.

Read Audience Atlas Victoria 2024 Subscribe to the Creative Exchange newsletter

Listen to the Creative Exchange podcast

The Creative Exchange Podcast delves into topics affecting artists and the creative community such as AI, career sustainability, funding and more. Produced in partnership with Creative Victoria and ArtsHub as part of the Creative Exchange program.
Each episode we’ll be exploring a range of topics aimed at helping Victorian artists and workers in the creative communities to operate their businesses and enhance their practices.
Listen on Apple Podcasts Listen on Spotify Listen via Arts Hub


More resources

Our Artist Essential Toolkit series focuses on snappy advice for making money from your art, including podcast production, selling art online and social media best practice. Watch the series via the link below.

View our Artist Essential Toolkit series