Kids dancing on stage
Athol Road Primary School. Stories from Asia (2012). Photo: Hoang Tran Nguyen

In this section of the Audience Research Toolkit you will find information on how to build a community profile, talking with visitors, counting and observing attendees, running focus groups and how to send short and strategic surveys.

The Audience Research toolkit is a one stop shop for anyone wanting to understand their market and identify gaps and growth areas.

Containing ‘how to’ guides and templates to help plan research activities, develop surveys, hold focus groups and much more, it’s designed for everyone – from experienced researchers through to volunteers, working in any creative industry.

In this section you will find information on how to understand and build your audience.

Other sections in the toolkit

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