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The Audience Research Toolkit is a free, one stop shop for anyone wanting to understand their market and identify gaps and growth areas.

Containing ‘how to’ guides and templates to help plan research activities, develop surveys, hold focus groups and much more, it’s designed for everyone – from experienced researchers through to volunteers, working in any creative industry.

The Audience Research Toolkit (Toolkit) is a resource designed to help you discover fresh insights to:

How to use it

If you’re new to research, the Toolkit will help you learn the basics. Start by mapping out your project with the project planner.

If you’re already on your research journey, use the tool finder to locate the right resource for you or amplify your evidence with reports and sharing strategies.

You can save your favourites, download or print and share them with colleagues.

For any questions about the Toolkit, please contact Creative Victoria at