Presented by Jini Maxwell

Knowing how to write about your art online is an important component for reaching new audiences. In this video, we’ll be looking at how people read online, how to structure your words with personality, and writing specifically for social media.

Useful timestamps

00:31 - A screen is not a book 
01:44 - Master the basics
03:00 - Use engaging language 
03:50 - Write a great bio 
05:08 - Write a great blurb 
05:52 - Write for social media 
06:39 - Try a style guide 
07:08 - Words aren’t everything

Music: “Eternally Alone" by Poppongene. 
Released by Our Golden Friend.

This series is a co-production of ArtsHub and Creative Victoria.

Creative Exchange is Creative Victoria's long running professional development and networking program available to anyone working in the creative industries who wants access to the most up-to-date information across the sector. Find upcoming events and online tutorials.