Presented by Vyshnavee Wijekumar
There’s more to social media marketing than just uploading a striking photo to Instagram and waiting for the likes and cash to roll in. Successful online marketing requires thought and strategy.
In this video we'll look at how to identify your target audience, create engaging content, and find the right voice for your brand.
We’ll also identify your big picture goals, explore the benefits of using social media management tools, discuss paid advertising and learn about re-targeting existing audiences.
00:52 - Research your audience
01:34 - Create unique content
02:42 - Build brand awareness
03:22 - Goals and results
04:28 - Explore social media management tools
05:58 - Investigate paid advertising
06:69 - Retargeting your market
Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.
This series is a co-production of ArtsHub and Creative Victoria.