Presented by Vyshnavee Wijekumar

There’s more to social media marketing than just uploading a striking photo to Instagram and waiting for the likes and cash to roll in. Successful online marketing requires thought and strategy.

In this video we'll look at how to identify your target audience, create engaging content, and find the right voice for your brand.

We’ll also identify your big picture goals, explore the benefits of using social media management tools, discuss paid advertising and learn about re-targeting existing audiences.

Useful timestamps

00:52 - Research your audience 
01:34 - Create unique content 
02:42 - Build brand awareness 
03:22 - Goals and results 
04:28 - Explore social media management tools 
05:58 - Investigate paid advertising 
06:69 - Retargeting your market

Music: “Eternally Alone" by Poppongene. 
Released by Our Golden Friend.

This series is a co-production of ArtsHub and Creative Victoria.