Summary
Why use it?
Use this template to plan your survey and get ideas on different types of question and answer options.
How to use it?
Take note of the Introduction section below. This is important and a must have to start any survey.
Next, take some time to read through the other focus areas and decide what’s most relevant to your goals.
Then, take a look at the different sample questions and choose the ones that work best for you. You can follow these questions exactly or use them as a starting point to come up with your own ideas.
Once you’re done, refer back to your send a short survey tool or send a strategic survey tool to continue planning for your survey.
Survey template
| Focus area | Sample questions |
|---|---|
Introduction Introduce the survey, the prize and who to contact if they need assistance | Thanks for taking the time to answer a few questions about your experiences [with/at] [insert your organisation or activity]. This survey should only take [insert minutes] of your time. Your feedback is really important, and will help [insert your organisation or activity] continue to improve its work. By completing the survey you can go in the draw to win [insert incentive e.g. AUD$200 gift voucher for Apple or Westfield]. To enter the draw you’ll need to provide your contact details at the end of the survey, but you can choose to keep your survey responses anonymous. The prize will be drawn on [insert date]. The winner will be notified via email. For any questions, or if you need assistance to complete this questionnaire, please contact [insert name] at [insert your organisation or activity] at [insert email]. Let’s begin. |
Demographics Ask consistent questions you can compare to other publicly available data e.g. ABS, local government You can choose to ask these questions at the beginning or the end of the survey. | What is your age?
What is your gender? Please select one.
What is your employment status?
What is your highest level of qualification?
Research shows highest level of qualification is a predictor of arts participation. What is your highest level of secondary schooling completed?
|
Relationship to you Understand their involvement | How did you hear about [insert your organisation or activity]? (you can select more than one) Tailor the answer options to these questions based on the channels you use. Examples include:
How many times have you ever visited [insert your organisation]?
If never, program the survey to end at this point. What motivated your last visit [insert your organisation or activity]? (you can select more than one) Tailor the answer options to these questions based on the motivations you suspect may be the cause. Examples include:
|
Quality of delivery Tailor this rating scale based on your activities and/or facilities | How satisfied or dissatisfied were you with the following aspects…’ Rating scale:
You can include more than one aspect. Examples:
|
Attitudes and perceptions Tailor this rating scale based on your objectives and goals | To what extent do you agree or disagree with the following statements? Rating scale:
You can include more than one statement. Examples:
|
Best part Ask an open-ended question about the best part | What is the best thing about [insert your organisation or activity]? |
Improvements Ask an open-ended question to hear about ideas for improvement | How could [insert your organisation or activity] improve your experience? |
Benchmarking Benchmark to compare your activities and your organisation to others | Overall, how satisfied or dissatisfied are you with [insert your organisation or activity]? Rating scale:
How likely or unlikely are you to recommend [insert your organisation or activity] to a friend or family member? Rating scale:
|
Entry details Ask respondents to enter the draw to win your incentive. You can also ask if they agree to their survey responses being matched with their name and email address for the purpose of future communications. | To enter the prize draw to win [insert prize] please provide your contact details below and confirm you understand that by providing your contact details you’re giving permission to add your name to the draw for a chance to win the prize detailed above. The prize will be drawn [insert date]. The winner will be notified via phone/email. Full name: Phone: Email: Tick box 1: I understand that by providing my contact details I am giving permission to add my name to the draw for a chance to win the prize detailed above. Tick box 2: I am happy for [insert your organisation or activity] to match my survey responses with my name and email address for the purpose of future communications. |
Thank you Thank them for their time | Thanks again for taking the time to answer a few questions about [insert your organisation or activity]. Your feedback is really important to us. |