In addition to social and cultural benefits, Victoria’s creative industries play an important role in the state’s economy. These pages explore the value of Victoria’s creative economy through employment, economic contribution, and the number of creative businesses that operate across the state.

The dashboards in this section are dynamic and based on data from the Australian Bureau of Statistics, the National Institute of Economic & Industry Research and Creative Victoria. Scroll your mouse along the graphs to access figures from a particular point in time or click on the link below to go a new page that delves further into each measure.


All employment data

Economic contribution

All economic data


All business data

Tracking change in creative measures

The chart below shows how the key measures of employment, economic contribution  and businesses are tracking over time by comparing annual growth rates. The impact of the pandemic can be seen in 2019-20 when all measures declined, however there were signs of recovery in 2020-21.