A new interactive augmented reality experience has arrived in Melbourne’s CBD, supporting city traders by offering visitors more reasons to stay longer and see more.
Creativity and technology combine to see world-class artworks adorn Melbourne’s arts precinct with the launch of AR. Trail – a collaboration between Fed Square, Koorie Heritage Trust, ACMI and NGV that has created the city’s largest, free augmented reality (AR) art trail.
The cutting-edge art experience features 22 digital works with new commissions by celebrated Australian artists Reko Rennie, Ron Mueck and Patricia Piccinini, alongside a star-studded line-up of international artists including KAWS, Olafur Eliasson, Cao Fei, Koo Jeong A, Nina Chanel Abney and David Shrigley.
Art lovers can download the app for free on their smartphone, and discover a menu of virtual artworks, ranging from small sculptures to architectural-sized moving images.
Marking the first time AR.Trail has been in Australia, the experience is developed in partnership with renowned London-based digital art organisation Acute Art – known for delivering a string of highly successful augmented reality exhibitions in Singapore, New York, London, Tokyo and more.
This initiative has been supported through the Melbourne City Revitalisation Fund – a partnership with the City of Melbourne – and is part of a $9.8 million suite of creative events and experiences which continue to attract visitors to Melbourne’s CBD.
AR. Trail runs from 22 August to 30 September at Fed Square, Koorie Heritage Trust, ACMI and the NGV. Visitors can download the free Acute Art app via the Apple Store and Google Play or find out more at fedsquare.com.