Geelong Arts Centre project boosts regional businesses and jobs

07 September 2022

Geelong Arts Centre’s landmark Little Malop Street redevelopment is proving to be a boon for local businesses, with another two local suppliers joining the project.

Outside of the Geelong Art Centre

Supplying the $140 million redevelopment with more than 2000 square metres of carpet – the largest manufacturer of carpets in Australasia and iconic Geelong business Godfrey Hirst, has worked in consultation with Wadawurrung Traditional Owners to create unique designs for the centre inspired by First Peoples themes.

Geelong-based company Jacaranda Industries will also supply joinery for Australia’s largest regional cultural infrastructure project, including door frames, mirrors and splashbacks.

The latest packages of work will employ 55 local workers, with the redevelopment project creating more than 600 jobs during construction.

The Victorian Government is also investing in the region’s creative industries to create more jobs for the future, with a grant of $460,000 to implement the Making Change Creative Industries Strategy for the G21 Region.

Launched in 2021 and developed by a consortium of the region’s leading creative, cultural and advocacy organisations, the strategy aims to strengthen and grow the local creative industries and jobs – focusing on skills development, community engagement, cultural tourism and digital access.

The funding will deliver the first stage of the strategy, including a First Nations engagement plan, professional development and networking opportunities for local creatives, and a digital directory of the region’s creative hubs.

The Geelong Arts Centre Little Malop Street redevelopment will deliver new theatres, more dining options, an atrium plaza, increased accessibility and new back-of-house and administration facilities. The new centre will open in 2023.

For further information on the project, visit