$1 million music events program to boost flood recovery

27 January 2023

A new series of live music events across flood-affected areas is set to reignite tourism and reunite communities – and is seeking communities’ ideas for exciting events that will celebrate and support their towns.

Band on stage in front of large crowd
The Cat Empire. Image credit: Cam Matheson/Music Victoria

Celebrating Victoria’s live music talent while attracting visitors back to the regions, the initiative will feature events large and small, offering flood impacted communities another opportunity to reconnect while delivering a much-needed boost to local businesses.

The state’s peak music industry body, Music Victoria, will help deliver the program - putting the call out to affected communities seeking their ideas and proposals for events in their area.

Focusing on providing job opportunities for local musicians and industry workers, Music Victoria will work with local partners to deliver a series of events to support live music venues get back on their feet.

The initiative will attract more visitors to boost tourism, hospitality and accommodation businesses throughout flood affected communities – building on the Victorian Government-backed Emerge concert held in Shepparton last December, in partnership with GoTAFE.

Man on stage performing to a crowd
DRMNGNOW. Image credit Cam Matheson/Music Victoria

Headlined by The Cat Empire and featuring local acts DRMNGNOW, JB and Me, BricKy B and Tenielle McKenzie, the free event attracted people of all ages and boosted local businesses in hospitality, retail and more.

Confirmed locations, events and more details will be announced in coming months – with venues, event presenters and artists in flood-affected regions encouraged to contact Music Victoria at to discuss being part of the program, or check out for more information.