Creative State 2028: Creating together for a growing Victoria

Informed by extensive public and sector consultation, Creative State 2028 sets the framework for government investment – and the work of Creative Victoria – over the next three years.

woman in headdress
'Staunch ASF' by Amelia Jean O’Leary performed as part of Deadly Fringe, Melbourne Fringe Festival (2023). Photo: Alliah Nivall

Creative State 2028 builds on the foundations of the government’s previous two creative industries strategies, celebrates the extraordinary contribution and successes of Victoria’s creative sector, and outlines the opportunities and challenges ahead.

With partnership at its core, the strategy recognises the many ways the creative industries draw people, businesses and communities together, and the fundamental role of collaboration in the success of creative endeavours, careers, organisations and industries.

Creative State 2028 comprises four pillars:

  • First Peoples First: Strengthening Victoria’s First Peoples creative industries to embed practice and culture, grow the creative economy and connect Community and Country
  • Growing our creative community: Making creative experiences more equitable and inclusive for the benefit of more Victorians
  • Expanding our creative economy: Working with Victoria’s creative industries to fuel creative activity, strengthen our creative workforce and facilitate growth
  • An inspiring creative future: Build a strong, resilient and prosperous creative sector and promote the value of creativity for more Victorians

This strategy sets out directions that will be the focus of each pillar over the life of the strategy, as well as initial actions that will commence in the first 12 months. Where further opportunities and challenges arise, we will develop new actions guided by the framework.


Download the Creative State 2028 strategy


Delivering impact together

Creative Victoria will work with the Australian Government, other states and territories, local government, investment partners and Victorian artists and creators to ensure the state’s creative industries are future-ready, and that more Victorians can experience the benefits the creative industries generate.

We will strengthen our alignment with the national cultural policy, Revive, galvanise partnerships across government and the private sector, and work with creative industries partners to build greater links, create new opportunities and achieve an impact together that is greater than the sum of its parts.


Creative State 2028 consultation 

The strategy has been informed by an extensive public consultation process; through direct feedback, knowledge and perspectives from First Peoples; as well as valuable insights from across the sector.

We would like to thank everyone who contributed by making submissions, participating in forums, or completing a survey. In total more than 1,500 individuals and organisations helped shape this strategy.

In particular, we would like to acknowledge the members of the First Peoples Directions Circle and Creative Victoria’s dedicated First Peoples Unit who led consultation with more than 200 First Peoples across the state through the First Peoples Creative Industries Forum.

We also thank Victoria’s creative industries peak bodies and our portfolio agencies for their sector leadership and contributions.

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