• Templates


Why use it?

Increase the number of people who participate in your research with the help of these invitation templates. Choose from one of the below invitation templates or use them as a starting point to write your own.

Online survey invitation

Dear [insert name]

You’re invited to share your [experiences/feedback/insert what is relevant to you] at [insert organisation] by completing an [online survey].

This survey should only take [insert minutes, e.g. 10 to 15] minutes of your time. By completing the survey you can go in the draw to win [insert what is up for grabs, e.g. a AUD $200 gift voucher to Coles].

Click here to start the survey [insert hyperlink to survey].

To enter the draw you’ll need to provide your contact details at the end of the survey, but you can choose to keep your survey responses anonymous. The prize will be drawn on [insert date]. The winner will be notified via email.

Your feedback is important and will help [insert organisation] continue to improve our work.

[We are working with [insert consultant or academic] to conduct this research].

For any questions, or if you need assistance to complete this questionnaire, please contact [insert name, organisation and email].

Warm regards,

[insert name, role and organisation]

Interview invitation

Dear [insert name]

We are contacting you today to invite you to participate in an interview about your experiences with [insert organisation].

We are doing a project to better understand [insert what you want to know] – and this interview forms part of our process.

We’d like to interview you for [insert time i.e. 45 minutes] over [insert coffee, morning tea, etc.] at [insert location] between [insert days, dates and times]. As a starting point we are suggesting one of the following times:

  • [Insert day, date and time]
  • [Insert day, date and time]
  • [Insert day, date and time]
  • [Insert day, date and time]

We are offering [insert incentive, e.g. $60 cash] as a thank you for your time.

During our time together it would be great to talk a little bit about your experience with us and [insert what else you want to know].

To confirm your interview time, please reply to this email. Please let us know of any access or dietary requirements, so we can plan for this in advance.

With your permission, the interview will be audio recorded. The interview will be completely confidential and anonymous for reporting purposes.

We appreciate your participation and look forward to speaking with you soon.

Warm regards,

[insert name, role and organisation]

Focus group invitation

Dear [insert name]

[Insert organisation] is contacting you about an exciting opportunity to participate in some research. We are offering [insert incentive, e.g. $60 cash] as a thank you for your time.

We’re inviting you to participate in a [insert duration and type of session, e.g. 90-minute group discussion] over some light snacks. The [insert interviews/groups] will be held between [insert days and dates], face to face at [insert location].

We’re interested to hear from people [insert information, e.g. of all ages living within 50km of your town, including those who have rarely or never visited us before].

All views are important to us, and your input will help guide decisions about [insert what this work will help you with, e.g. the venue] for the benefit of the wider public.

Places are limited. If you’re interested, please email [insert email] with your name and contact number to book your place now.

If you have any questions, you can contact [name, role and email] or call [insert number].

Warm regards,

[insert name]

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