Courtney is the founder of A.BCH, an independent Melbourne fashion label centred on total transparency.

courtney holm

A.BCH creates honest, design led fashion for global conscious citizens and provides a simple solution to complex issues within the fashion industry through brand ethos and education.

From sourcing sustainable fibres, threads and components to advocating local manufacturing, Courtney is passionate about seeing change in the industry for good. Pioneering circular design at the fashion design level, where the entire lifecycle of each piece is considered and developed for a circular life, A.BCH takes full responsibility for every item it puts into the world. A.BCH is Australia’s first circular fashion label and is one of the world leaders in this space.

The Project

Circular fashion advocate and designer Courtney Holm, will perform a series of studies in zero waste, technology and customisation. Exploring advancements in robotics in knitwear, compostable stretch fibres and prompting consumer change through participation and choice, Courtney will produce a conceptual collection, runway and film to simultaneously educate and inspire. Outcomes will allow for ambitious questioning of the current fashion system while producing a relevant and accessible body of work for future reference, use and inspiration.

What does being awarded a Creators Fund grant mean to you?

Being awarded a Creators Fund grant means I can actually take the time to pursue a creative project that will ultimately help me become a better designer. More often than not, the business needs to take priority, so to be allowed this time to develop and progress my ideas that have been banking up inside me is such a wonderful opportunity for me to grow, push limits and help develop viable end products to aid in progressing the fashion industry from its current state. 

How important is 'time' to you, as an artist/creative professional?

Time is freedom, a luxury and money. To be allowed some breathing space and the time to develop an idea is nothing short of precious. 

What are you most looking forward to over the months ahead?

I am looking forward to developing my studies and seeing where they will take me. The beauty of having 6 months to develop them into a volume of creative work and tangible outcomes is also pretty great. 

Where would like to see yourself at the end of this process? How do you anticipate your career will develop as a result?

At the end of this process, I hope to be much more knowledgable in how far technical advancements in biological and technical circularity can be taken on a practitioner and then a commercial level. This will advance me in my field of expertise and allow me to help others who are starting their sustainable fashion journey with evidence-based actions and market-ready raw materials to utilise. I can only hope that the process will mean more opportunities for A.BCH to become a world leader in circular design as we aspire to be!