Artists Essentials Toolkit is a co-production of ArtsHub and Creative Victoria.


How to write a successful arts grant

From studying eligibility guidelines to tips about keeping your language clear and concise, the latest video in our Artists Essential Toolkit series explores the ins and outs of grant-writing.

Presented by Vyshnavee Wijekumar, this video acknowledges that language and literacy issues can impact on some people’s ability to write a grant application and offers some advice to help navigate those issues. We also discuss the importance of budgets and breaks down the meaning of some of the terms commonly used in grant applications, in order to make them less confusing.

This episode contains footage from

- Old Chinese Proverb 1946

- Detroit: City on the move 1965

- Century 21 1964

- Office Courtesy 1952

Creative Exchange is Creative Victoria's long running professional development and networking program available to anyone working in the creative industries who wants access to the most up-to-date information across the sector. Find upcoming events and online tutorials at creative.vic.gov.au/resources/creative-exchange.


Making a podcast

Presented by George Dunford

If you’re an artist thinking about starting your own podcast but you’re not sure how to do it, then grab your microphones and come with us.

Here are six things to consider when making a podcast:

0:42 - Define the concept for your podcast

1:45 - Plan your episodes

2:10 - Recording your podcast

4:19 - Distributing your podcast

5:42 - Promoting your podcast

6:00 - Setting up your podcast for the future Artists Essentials Toolkit is a co-production of ArtsHub and Creative Victoria.

Music: Eternally Alone by Poppongene, released by Our Golden Friend. This video contains the following public domain footage and images - How to Listen 1957 - Drugabuse 1969 - Sound and the Story 1956

How to create a portfolio career for your art

Presented by Jini Maxwell

Being a working artist can often mean your income is sporadic. But there are ways to stretch your arts practice so that your artwork and your income are not mutually exclusive.
Here are four ways to monetise your existing art skills:

0:29 - Get creative about creativity
1:28 - Get serious about that side hustle
2:50 - Get networking and collaborating
3:55 - Get working with community and government

Artists Essentials Toolkit is a co-production of ArtsHub and Creative Victoria.
Presented by Jini Maxwell.
Music: Eternally Alone by Poppongene, released by Our Golden Friend.

The video contains public domain footage and images from Relaxed Wife 1957, American Thrift 1962, Color Key 1952 and They Grow Up So Fast 1952.


Accessibility for your arts project

Presented by Caroline Bowditch

With over 18% of the Australian population is living with a disability, it makes sense to build accessibility into every arts project you do. Caroline Bowditch (Arts Access Victoria) offers 8 tips for making your work accessible.

Useful timestamps:

01:02 – Who has accessibility needs?

01:39 – Build accessibility into your budget

02:25 – What kind of things should you budget for?

03:50 – Get creative with auslan and audio descriptions

03:15 – Collaborate with an artist living with a disability

05:11 – Think of accessibility for both the performer and the audience

05:53 – Promoting your work as accessible

06:46 – Your accessibility checklist

Music: Eternally Alone by Poppongene, released by Our Golden Friend. Performance footage from Rawcus Theatre including their productions Catalogue and Song for the Weary. The video also contains public domain footage from Color Key 1952.


Video 8. Building support for your arts project

The final video in an 8-part series designed to help you understand digital fundamentals so you can take your work to a wider audience. Scroll down for the beginning.

Presented by Richard Watts

When working on an arts project, having a support crew around you helps. But how do you get your network interested in your project? Here are 4 tips on how to build up support for your arts project.

Useful timestamps:

00:26 – Use your existing networks
01:32 – Look for philanthropic donations
02:38 – Consider in-kind support
03:15 – Crowdfunding

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.

Contains public domain footage from Office Courtesy 1958 and American Thrift 1962


Video 7: Going pro – turning your art into a business

Presented by Kerry Kennell

Are you wanting to turn your art practice into a full-time business? Making the decision to go pro is an exciting and rewarding venture, but it can also be daunting. Here are seven steps to follow to help set yourself up for success.

This video series is designed to help you understand digital fundamentals so you can take your work to a wider audience.

This series is a co-production of ArtsHub and Creative Victoria. We acknowledge the Traditional Owners of the land on which this content was created. We pay our respects to Elders, past and present and future. A co-production of ArtsHub and Creative Victoria.

Useful timestamps
00:24 - Know thy business self
01:06 - Do your market research
01:41 - The legal nuts and bolts
02:28 - Devise a business plan
03:24 -  Find a place for your business
04:20 -  Get a good accountant
04:49 - Get business-savvy

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 6: How to document and live stream your art online

Presented by Leela Schauble

Documenting your work is an important part of promoting yourself as an artist. Images of your work are what get people interested in what you are doing. In the last video of our Artists Essential Toolkit Series, we’ll cover ways to digitise your arts practice – the basics of photography, using your smartphone camera, next steps with equipment and the ins and outs of live streaming.

Useful timestamps
00:35 - Capture great images
02:24 - Cropping and resizing
03:11 - Make the most of your phone
05:02 - Learn how to live stream

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 5: How to write about your art online

Presented by Jini Maxwell

Knowing how to write about your art online is an important component for reaching new audiences. In this video, we’ll be looking at how people read online, how to structure your words with personality, and writing specifically for social media.

Useful timestamps:
00:31 - A screen is not a book
01:44 - Master the basics
03:00 - Use engaging language
03:50 - Write a great bio
05:08 - Write a great blurb
05:52 - Write for social media
06:39 - Try a style guide
07:08 - Words aren’t everything

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 4: Promoting your art with Social Media

Presented by Vyshnavee Wijekumar

There’s more to social media marketing than just uploading a striking photo to Instagram and waiting for the likes and cash to roll in. Successful online marketing requires thought and strategy.

In this video we'll look at how to identify your target audience, create engaging content, and find the right voice for your brand.

We’ll also identify your big picture goals, explore the benefits of using social media management tools, discuss paid advertising and learn about re-targeting existing audiences.

Useful timestamps:
00:52 - Research your audience
01:34 - Create unique content
02:42 - Build brand awareness
03:22 - Goals and results
04:28 - Explore social media management tools
05:58 - Investigate paid advertising
06:69 - Retargeting your market

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 3: Making money from your art online

Presented by Sabine Brix

Thinking of ways on how to sell art online and earning an income as an artist can be overwhelming. So here are 5 easy ways you can make money from your art online to get you started.

Useful timestamps:
00:38 - Sell your products
02:08 - Put your art on stuff!
02:46 - Livestream your event
03:49 - Get crowdfunded
05:08 - Advertise on your site

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 2: Getting your art noticed online

Presented by Richard Watts

For anyone making content online, getting noticed is key. In this video we’ll look at how to promote your brand, the benefits of different social media platforms, the basics of the Google algorithm and how to create content for it.

Useful timestamps:
00:32 - Promote your brand name
01:17 - Using social media
02:40 - The benefits of multi-platform posting
03:39 - Social media marketing
04:50 - The basics of google algorithms
05:51 - Basic search engine optimisation
06:42 - Keyword research
07:58 - E-newsletters
08:51 - Cross-promotion with other artists

Music: “Eternally Alone" by Poppongene.
Released by Our Golden Friend.


Video 1: How to get your art online

The first video in an 8-part series designed to help you understand digital fundamentals so you can take your work to a wider audience. Scroll down for the beginning.

Presented by Jini Maxwell

Getting your art online is easy. Designed for creators starting their digital presence, this first video in the Artists Essential Toolkit looks at easy and affordable ways to get your artwork online.

We start with creating a basic website or blog, acquiring a domain name and comparing web platforms. We look at the basics of information architecture and getting your content read with clear and accessible content. We introduce social media including YouTube, Instagram, Facebook, Pinterest, Tumblr, Soundcloud and Bandcamp.

Timestamps:
00:05 – How to get your art online
00:41 – Create a basic website or blog
02:14 – Register your domain name
03:31 – Choose the right builder
04:46 – How to structure your site
05:28 – Look beyond a website
06:52 – Content for everyone