In 2015, Wallis Strategic Market and Social Research were engaged to undertake research and analysis on the design industry in Victoria.

The aim of the research was to:

  • update existing data
  • describe Victoria's design sector and review the use of design by Victorian business
  • provide a current picture of Victoria's design capabilities
  • measure the impact of design on the Victorian economy

The study follows similar research undertaken by Wallis in 2008 and in 2012.

Key research findings

Findings from the 2015 research into the performance and characteristics of the Victorian design sector and business use of design include:

  1. The Victorian design sector continues to perform strongly:
    • an estimated 5,500 design consultancies operate in Victoria.
  2. Design is an important contributor to the economy:
    • Victorian design consultancies earned revenues of $5.0 billion servicing local, interstate and international clients
    • Design generates an estimated $450 million in international exports
    • Victorian businesses spend $4.3 billion on design services
  3. Business use of design continues to rise:
    • on average, businesses that use design are more innovative, profitable, grow faster and export more than firms that do not use design
    • 44% of Victorian businesses make some use of design
  4. Design is remains a strong source of employment:
    • more than 85,000 people are directly employed in design roles in Victoria
    • 25,000 work as designers in design consultancies and over 60,000 are employed in design roles in other businesses across the economy
    • total design related employment is estimated to be 136,450, comprising some 85,000 designers and 50,900 (non-design) support staff.

Download the final report

Victoria's Design Capabilities Performance and Business Use of Design (DOCX, 1.8 MB)

Victoria's Design Capabilities Performance and Business Use of Design (PDF, 2.7 MB)