Creative Victoria's research programs monitor trends in the cultural sector, evaluate performance, measure outcomes, and investigate in-depth key and emerging issues and initiatives. Creative Victoria's research plan provides a comprehensive framework for the research program.

Audience and participation

The Arts Participation Survey

Published: 2020
Presents Victorian data from a national survey undertaken for the Australia Council including perceptions on availability and quality of arts and entertainment options.

> View the Arts Participation Survey

Audience Atlas Victoria: Mapping Victoria's Cultural Data 2014

Published: April 2014
Audience Atlas Victoria maps out in detail the profile of the culture market in Victoria

> View the Audience Atlas Victoria

Audience Atlas Victoria 2019

The Audience Atlas 2019 reports on Victorians’ appetite for arts and cultural experiences and these insights will be used to build the overall strength and sustainability of the sector.

> View the Audience Atlas Victoria 2019

Audience Outlook Monitor report - COVID-19

The first lot of results from a study of more than 23,000 people who participated in the survey designed to track sentiment in Australian audiences and their willingness to return to arts and cultural events and help the sector plan its COVID19 recovery.

> View the latest Audience Outlook Monitor report 

> View Previous Audience Outlook Monitor reports

The Arts Ripple Effect

The narrative and case studies in The Arts Ripple Effect: Valuing the Arts in Communities present a credible case for supporting the arts in our communities – it is an evidence based advocacy tool to articulate the social and economic value of arts participation and investment.

> View the Arts Ripple Effect report


Melbourne as a Global Cultural Destination

Published June 2017
Research into Melbourne's global brand and reputation as a cultural and creative destination for tourists and recommendations for enhancing the city's national and international ranking.

> View Melbourne as a Global Cultural Destination

Victoria-Asia Cultural Engagement Research Report: On The Ground & In The Know

Published: 2013

> View the Victoria-Asia Cultural Engagement Research Report: On The Ground & In The Know

Industry research

Australian cultural and creative activity: A population and hotspot analysis

Published 2021
This project is an Australian Research Council Linkage project undertaken by the Queensland University of Technology and the University of Newcastle, in partnership with Creative Victoria, Arts Queensland, Create NSW, Arts South Australia and the Western Australian Department of Local Government, Sport and Cultural Industries.

This project examines twenty “creative hotspots” with institutions and practitioners, with the aim of understanding what constitutes a “hotspot” and the commonalities and differences between regions.

Victorian reports are available for Ballarat, Bendigo, Geelong & the Surf Coast, and Wodonga.

The project also delivers national and state economic/employment tables for the creative industries.

> View the Project website including data and creative employment tables

> View the Victorian hotspot reports

Fostering Opportunities in Video Games between Victoria and India

Published 2021
This policy brief focuses on the opportunities for both Indian and Victorian game developers and educators in the context of the Victorian government’s support for its creative industries. Based on desk research and discussions at the Victoria-India Video Games Roundtable by the Australia India Institute in collaboration with Creative Victoria and Global Victoria.

> View the Fostering Opportunities in Video Games between Victoria and India Policy Brief

520 Melbourne Report: engaging Chinese-speaking international students in Melbourne’s arts and cultural sector

Published 2021
The report draws on a comprehensive survey with 600+ Chinese-speaking international students, focus groups and case studies. Written in an easy-to-read narrative style, the report provides key insights into this cohort’s preferences for activities and communication. A ‘social media explainer’ outlines how Chinese social media works for non-Chinese speakers.

> View the 520 Melbourne report

Making Music Work

Published 2020
This report maps the creative, social, cultural, and economic realities of the portfolio music career in Australia, and drawn on insights from over 600 musicians to provide a nuanced and granular understanding of their working lives, career trajectories, creative aspirations, and economic circumstances. Creative Victoria was a funding partner in the project that was led by Griffith University and Queensland Conservatorium.

> View the Making Music Work report PDF, 6.5 MB

Regional Development Evaluation

Published 2014
In 2014, as part of our ongoing program of evaluation, we commissioned an independent evaluation of the two program categories that fall under the Regional Development banner – our Regional Partnerships and Touring Victoria programs.

> View the Regional Development Evaluation

Victorian Creative Industries Festivals Review

Published: July 2018
An action of the Creative State strategy, the Victorian Creative Industries Festivals Review looked at the strengths of the state’s festivals, the issues they face and ways to maintain a high-quality, diverse and accessible program that meets contemporary and future needs.

> View Victorian Creative Industries Festivals Review