In 2017, 16 festivals received operational funding from Creative Victoria, reporting on employment, volunteering, memberships, income and expenditure and attendance and programming.
7 of these festivals are located in regional Victoria.
Creative Victoria provided $10.5 million to festivals, around 28% of their total income.
Total income for all festivals was $37.4 million.
Every $1 provided by Creative Victoria leveraged a further $2.57 income to this sector.
Sources of income
- Earned income was 42% of total revenue.
- Creative Victoria funding was 28%
- Other Government funding was 7% (including Commonwealth, local and other State Government funding).
- Private support was 22% of total revenue:
- $2.6 million in cash sponsorship
- $3.9 million of in-kind sponsorship
- $1.2 million from donations
- $0.5 million from philanthropic trusts
- Local Government provided 4% of the total income, around $1.4 million.
Sources of income
- 59% of sector expenditure went towards production costs
- 15% on administration costs
- 24% on marketing costs
Marketing & promotion
Employment and Volunteers
The sector employed 571 people, relying particularly on temporary staff due to the seasonal nature of festival work.
- Total employment is equivalent to 184 full time employees.
- 72% are employed on a casual basis.
1,603 volunteers provided 26,810 hours of service
Audience and Members
16 festivals reported attendances of 1.7 million.
- 75% were from metropolitan Melbourne
- 14% from regional Victoria
- 9% from interstate
- 2% from overseas
Funding from Creative Victoria was equivalent to $6.05 per attendance.
The sector reported 1,091 members/friends.
11 festivals reported 2.7 million online visits.
Festivals presented 2,211 events, including:
- 1,526 productions
- 204 exhibitions
- 171 workshops
- 61 films
- 87 lectures, seminars and conferences
- 162 other events
8 festivals have collection or education material on-line.
All 16 supported festivals offered programming for emerging artists.
12 festivals offered children or youth participation programs recording 36,519 children or youth attendances through 348 sessions.
A number of organisations offered targeted programming:
- 10 offered programming for children (up to 12 years)
- 11 offered programming for youth (12 to 25 years)
- 12 offered programming for First Peoples
- 12 offered programming for people from culturally and linguistically diverse communities
- 11 offered programming for people with a disability
- 10 offered programming for women
- 5 offered programming for senior citizens.
The sector reported 101 inbound tours and 72 outbound tours; 5 in Victoria, 52 interstate and 14 overseas.