In 2016, 17 festivals received operational funding from Creative Victoria, reporting on employment, volunteering, memberships, income and expenditure and attendance and programming.
7 of these festivals are located in regional Victoria.
Creative Victoria provided $10.3 million to festivals, making up around 27% of their total income.
Total turnover for all festivals was $37.6 million.
Every $1 provided by Creative Victoria leveraged a further $2.64 income to this sector.
Sources of income
- Earned income was 44% of total revenue.
- Creative Victoria funding was 27%
- Other Government funding was 7% (including Commonwealth, local and other State Government funding).
- Private support was 20% of total revenue:
- $2.6 million in cash sponsorship
- $3.6 million of in-kind sponsorship
- $997,440 through donations
- $421,532 from philanthropic trusts
- Local Government provided 4% of the total income, around $1.4 million.
Sources of income
- 59% of sector expenditure went towards production costs
- 22% on marketing costs
- 17% on administration costs
Marketing & Promotion
Employment and Volunteers
The sector employed 553 people, relying particularly on temporary staff due to the seasonal nature of festival work.
- Total employment is equivalent to 158 full time employees.
- 90% are employed on a casual or part time basis.
1,463 volunteers provided 28,221 hours of service
Audience and Members
16 festivals reported attendances of 1.8 million.
- 74% were from metropolitan Melbourne
- 15% from regional Victoria
- 9% from interstate
- 2% from overseas
Funding from Creative Victoria was equivalent to $5.72 per attendance.
The sector reported 1,407 members/friends.
9 festivals reported 1,062,217 on-line visits.
Festivals presented 2,357 events, including:
- 1,459 productions
- 409 exhibitions
- 184 workshops
- 75 films
- 148 lectures, seminars and conferences
- 82 other events
7 festivals have collection or education material on-line.
All 17 supported festivals offered programming for emerging artists.
13 festivals offered children or youth participation programs recording 41,028 children or youth attendances through 279 sessions.
A number of organisations offered targeted programming:
- 12 offered programming for children (up to 12 years)
- 11 offered programming for youth (12 to 25 years)
- 11 offered programming for Aboriginal and Torres Strait Islanders
- 11 offered programming for people from culturally and linguistically diverse communities
- 8 offered programming for people with a disability
- 10 offered programming for women
- 4 offered programming for senior citizens.
The sector reported 317 inbound tours and 60 outbound tours – 5 in Victoria, 42 interstate and 13 overseas.