The creative industries are significant to Victoria's culture, economy and society and central to its future. Creative sectors and occupations account for $23 billion in gross value added and make up about 8% of the Victorian economy.

These industries have wide-ranging positive impacts that resonate across our culture, society and economy.

Here are a few highlights:

Cultural Visitation Victoria

  • In 2018 there were 11.4m cultural visits or visitors to and within Victoria
  • 40% of domestic cultural visitors visited a museum or art gallery
  • Cultural visitors who experienced at least three cultural activities spent $2.1 billion in 2018 (compared with $1.0 billion in 2013, a 110% increase)

View more data


According to earlier 2016 Census data, 236,000 people in Victoria were employed in cultural or creative activities as their main job, representing 7% of total employment.

View more data

Private support

In 2016, 133 organisations that receive operational funding from Creative Victoria generated $54.7 million in private support representing 12.9% of total income.

View more data


Both the key arts organisation and the state cultural organisations engage a significant number of volunteers.

View data