The Melbourne Winter Masterpieces series brings major international art exhibitions exclusively to Melbourne each winter.

The series was initiated by the Victorian Government to:

  • Attract national and international visitors to Victoria during what was traditionally the quieter tourism period.
  • Generate significant economic impact for the state
  • Generate significant national and international media exposure for Victoria

Since 2004, there have been 26 blockbuster exhibitions which have attracted 6.8 million local, interstate and international attendances, generating over $550m for the Victorian economy.

  • Terracotta Warriors & Cai Guo-Qiang at the National Gallery of Victoria in 2019
  • MoMA: 130 Years of Modern and Contemporary Art from the Museum of Modern Art, New York at the National Gallery of Victoria in 2018
  • Wonderland at the Australian Centre for the Moving Image in 2018
  • Van Gogh and the Seasons at the National Gallery of Victoria in 2017
  • Wallace & Gromit and friends: The magic of Aardman at the Australian Centre for the Moving Image in 2017
  • Degas: A New Vision at the National Gallery of Victoria in 2016
  • Masterpieces from the Hermitage at the National Gallery of Victoria in 2015
  • David Bowie is at the Australian Centre for the Moving Image in 2015
  • Italian Masterpieces from Spain's Royal Court: Museo del Prado at the National Gallery of Victoria in 2014
  • DreamWorks Animation at the Australian Centre for the Moving Image in 2014
  • Monet's Garden at the National Gallery of Victoria in 2013
  • Hollywood Costumes at the Australian Centre for the Moving Image in 2013
  • Game Masters at the Australian Centre for the Moving Image in 2012
  • Napoleon: Revolution to Empire at the National Gallery of Victoria in 2012
  • Tutankhamun and the Golden Age of the Pharoahs at Melbourne Museum in 2011
  • Vienna: Art and Design at the National Gallery of Victoria in 2011
  • European Masters: Stadel Collection 19th - 20th Centuries at the National Gallery of Victoria in 2010
  • Tim Burton: The Exhibition at the Australian Centre for the Moving Image in 2010
  • A Day in Pompeii at Melbourne Museum in 2009
  • Salvador Dali: Liquid Desire at the National Gallery of Victoria in 2009
  • Art Deco 1910-1939 at the National Gallery of Victoria in 2008
  • Pixar: 20 Years of Animation at the Australian Centre for the Moving Image in 2007
  • Guggenheim Collection1940's to Now at the National Gallery of Victoria in 2007
  • Picasso: Love & War 1935 -1945 at the National Gallery of Victoria in 2006
  • Dutch Masters from the Rijksmuseum, Amsterdam at the National Gallery of Victoria in 2005
  • The Impressionists: Masterpieces from the Musée d'Orsay at the National Gallery of Victoria in 2004

Attendance

Terracotta Warriors & Cai Guo-Qiang - 2019377,105
MoMA - 2018 404,034
Wonderland - 2018 179,226
Wallace & Gromit and friends: The Magic of Aardman - 2017 108,440

Van Gogh and the Seasons - 2017

462,262

Degas: A New Vision - 2016

197,548

Masterpieces from the Hermitage - 2015

171,870

David Bowie is - 2015

199,636

Italian Masterpieces - 2014

152,572

DreamWorks Animation - 2014

220,000

Monet's Garden - 2013

342,788

Hollywood Costumes - 2013

204,412

Game Masters - 2012

103,000

Napoleon: Revolution to Empire - 2012

188,729

Tutankhamun - 2011

796,527

Vienna: Art and Design - 2011

171,565

European Masters - 2010

200,130

Tim Burton: The Exhibition - 2010

275,770

A Day in Pompeii - 2009

332,697

Salvador Dali: Liquid Desire - 2009

332,520

Art Deco 1910-1939 - 2008

240,751

Guggenheim - 2007

180,173

Pixar - 2007

147,256

Picasso - 2006

223,701

Dutch Masters - 2005

218,752

The Impressionists - 2004

380,234

Total

6,811,680