In 2020-21, 15 festivals received operational funding from Creative Victoria reporting on employment, volunteering, income and expenditure and attendance and programming.
8 of these festivals are located within metropolitan Melbourne and 7 are located in regional Victoria.
Definition of festivals are a series of events and activities celebrating a cultural concept, facilitating exchanges between audiences and creative practitioners.
Finance
In 2020-21, Creative Victoria provided $22 million to festivals, around 42% of their total income. Total income for all festivals was $52 million.
Every $1 provided by Creative Victoria leveraged a further $1.39 income to the funded sector.
Sources of income
- Earned income was 11% of total income.
- Creative Victoria funding was 42%.
- Other Government funding was 33% of total revenue (including Commonwealth, local and other State funding).
- Private support was 10% of total revenue.
- $1 million in cash sponsorship
- $800 thousand through in-kind sponsorship
- $2 million in donations and fundraising
- $1 million from foundations (incl. philanthropy).
Source of income | ||
|---|---|---|
| Earned income | $6m | 11% |
| Creative Victoria | $22m | 42% |
| Other Government | $17m | 33% |
| Private support | $5m | 10% |
| Other | $2m | 4% |
Local Government provided 4% of the total income, around $2 million.
Expenditure
- 64% of sector expenditure went towards production costs
- 21% on administration costs
- 14% on marketing costs
Expenditure | ||
|---|---|---|
| Production | $31m | 64% |
| Administration | $10m | 21% |
| Marketing | $7m | 14% |
| Depreciation | $1m | 1% |
Workforce
The sector employed 551 people, relying particularly on temporary staff due to the seasonal nature of festival work.
- Total employment is equivalent to 175 full time employees.
- 52% are employed on a casual basis.
Employment type | ||
|---|---|---|
| Full time | 81 | 15% |
| Part time | 183 | 33% |
| Casual | 287 | 52% |
Festivals engaged the services of 4,769 creative practitioners.
1,224 volunteers provided 15,631 hours of service.
Audience
Festivals reported attendances of 793 thousand.
- 83% were from metropolitan Melbourne
- 11% from regional Victoria
- 5% from interstate
- 1% from overseas
9 Festivals reported over 8 million views on digital platforms (incl. radio, TV, live streaming, downloads) in addition to over 4 million unique website views.
Programming
Festivals presented 924 events, including:
- 384 productions
- 80 exhibitions
- 45 workshops and classes
- 107 lectures, seminars and conferences
- 23 films
- 285 other events
Sector development
Festivals that offered education or youth programs reported 6,794 student or youth attendances through 149 sessions.
A number of organisations offered targeted programming:
- 11 offered programming for First Peoples
- 9 offered programming for children (up to 12 years)
- 9 offered programming for youth (12 to 25 years)
- 8 offered programming for people from culturally and linguistically diverse communities
- 3 offered programming for senior citizens
- 4 offered programming for people who identify as lesbian, gay, bisexual, trans and/or intersex
- 4 offered programming for people who identify as women
- 7 offered programming for people who identify as having a disability
- 6 offered programming for people living in regional communities.
The sector reported 1 inbound tours and 1 outbound tours.
Tours | |||
|---|---|---|---|
| Inbound | 1 | Victoria | - |
| Interstate | 1 | ||
| International | - | ||
| Outbound | 1 | Victoria | - |
| Interstate | 1 | ||
| International | - | ||
