In 2019-20, 17 festivals received operational funding from Creative Victoria, reporting on employment, volunteering, income and expenditure and attendance and programming.

9 of these festivals are located in regional Victoria.

Definition of festivals are a series of events and activities celebrating a cultural concept, facilitating exchanges between audiences and creative practitioners.


In 2019-20, Creative Victoria provided $11.8 million to festivals, around 40% of their total income. Total income for all festivals was $29.5 million.

Every $1 provided by Creative Victoria leveraged a further $1.49 income to the funded sector.

Sources of income

  • Earned income was 27% of total income.
  • Creative Victoria funding was 40%.
  • Other Government funding was 13% of total revenue (including Commonwealth, local and other State funding).
  • Private support was 19% of total revenue.
    • $1.7 million in cash sponsorship
    • $1.3 million through in-kind sponsorship
    • $1.7 million in donations and fundraising
    • $0.8 million from foundations (incl. philanthropy).

Sources of income

Earned income$7.8m27%
Creative Victoria$11.8m40%
Other Government$3.9m13%
Private support$5.5m19%


Stacked bar graph showing sources of income as detailed in table

Local Government provided 6% of the total income, around $1.8 million.


  • 58% of sector expenditure went towards production costs
  • 21% on administration costs
  • 17% on marketing costs




Stacked bar graph showing expenditure as detailed in table


The sector employed 428 people.

  • Total employment is equivalent to 117 full time employees.
  • 57% are employed on a casual basis.

Sources of income

Full time5814%
Part time12429%


Stacked bar graph showing workforce as detailed in table

Festivals engaged the services of 8,162 creative practitioners.

2,004 volunteers provided 35,593 hours of service.


Festivals reported attendances of 1.0 million.

Pie chart showing place of residence of audience

  • 82% were from metropolitan Melbourne
  • 11% from regional Victoria
  • 5% from interstate
  • 2% from overseas

15 festivals reported 3.0 million online visits

11 festivals reported 51.8 million views on digital platforms (incl. radio, TV, live streaming, downloads).


Festivals presented 1,986 events, including:

  • 1,256 productions
  • 285 exhibitions
  • 116 workshops and classes
  • 132 lectures, seminars and conferences
  • 47 films
  • 150 other events

Sector development

12 festivals offered education or youth participation programs, reporting 20,730 student or youth attendances through 416 sessions.

A number of organisations offered targeted programming:

  • 9 offered programming for First Peoples
  • 9 offered programming for children (up to 12 years)
  • 13 offered programming for youth (12 to 25 years)
  • 10 offered programming for people from culturally and linguistically diverse communities
  • 5 offered programming for senior citizens
  • 5 offered programming for people who identify as lesbian, gay, bisexual, trans and/or intersex
  • 7 offered programming for people who identify as women
  • 8 offered programming for people who identify as having a disability
  • 7 offered programming for people living in regional communities.

The sector reported 48 inbound tours and 6 outbound tours.




Stacked bar graph showing tours as detailed in table

Industry sector