In 2020-21, 15 festivals received operational funding from Creative Victoria reporting on employment, volunteering, income and expenditure and attendance and programming.

8 of these festivals are located within metropolitan Melbourne and 7 are located in regional Victoria.

Definition of festivals are a series of events and activities celebrating a cultural concept, facilitating exchanges between audiences and creative practitioners.


In 2020-21, Creative Victoria provided $22 million to festivals, around 42% of their total income. Total income for all festivals was $52 million.

Every $1 provided by Creative Victoria leveraged a further $1.39 income to the funded sector.

Sources of income

  • Earned income was 11% of total income.
  • Creative Victoria funding was 42%.
  • Other Government funding was 33% of total revenue (including Commonwealth, local and other State funding).
  • Private support was 10% of total revenue.
    • $1 million in cash sponsorship
    • $800 thousand through in-kind sponsorship
    • $2 million in donations and fundraising
    • $1 million from foundations (incl. philanthropy).

Source of income

Earned income$6m11%
Creative Victoria$22m42%
Other Government$17m33%
Private support$5m10%

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Local Government provided 4% of the total income, around $2 million.


  • 64% of sector expenditure went towards production costs
  • 21% on administration costs
  • 14% on marketing costs



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The sector employed 551 people, relying particularly on temporary staff due to the seasonal nature of festival work.

  • Total employment is equivalent to 175 full time employees.
  • 52% are employed on a casual basis.

Employment type

Full time8115%
Part time18333%

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Festivals engaged the services of 4,769 creative practitioners.

1,224 volunteers provided 15,631 hours of service.


Festivals reported attendances of 793 thousand.

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  • 83% were from metropolitan Melbourne
  • 11% from regional Victoria
  • 5% from interstate
  • 1% from overseas

9 Festivals reported over 8 million views on digital platforms (incl. radio, TV, live streaming, downloads) in addition to over 4 million unique website views.


Festivals presented 924 events, including:

  • 384 productions
  • 80 exhibitions
  • 45 workshops and classes
  • 107 lectures, seminars and conferences
  • 23 films
  • 285 other events

Sector development

Festivals that offered education or youth programs reported 6,794 student or youth attendances through 149 sessions.

A number of organisations offered targeted programming:

  • 11 offered programming for First Peoples
  • 9 offered programming for children (up to 12 years)
  • 9 offered programming for youth (12 to 25 years)
  • 8 offered programming for people from culturally and linguistically diverse communities
  • 3 offered programming for senior citizens
  • 4 offered programming for people who identify as lesbian, gay, bisexual, trans and/or intersex
  • 4 offered programming for people who identify as women
  • 7 offered programming for people who identify as having a disability
  • 6 offered programming for people living in regional communities.

The sector reported 1 inbound tours and 1 outbound tours.




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Industry sector