Attendance and Participation

89% of all Victorians aged 15 years or over attended a cultural venue or event in 2013-14.

  • The most popular cultural venue was the cinema with 70% of Victorians attending at least once.
  • 55% of Victorians attended at least one performing arts event.

In 2014-15, Victorians made 29 million visits to their local libraries borrowing 47 million items.

In 2012, 37% of Victorian children aged 5 to 14 years particpated in organised cultural activities outside of school hours (playing an instrument, singing, dancing and acting). 

Employment and Economic Impact

  • In 2010-11, the Victorian arts and culture sector:
    • added direct value to the economy of $6.1 billion; and
    • employed the equivalent of 68,000 full time workers
  • In 2013, 20,396 Victorian businesses were actively trading within the cultural sector.
  • 798 of these businesses (4%) were turning over more than $2 million annually.
  • In 2011, 131,480 Victorians were employed in either a cultural occupation or in a cultural industry as their main job. 85,814 Victorians had a cultural occupation as their main job.


  • In 2014, 22,805 students of creative arts were enrolled at Victorian universities; that is 25% of all creative arts higher education students in Australia.
  • In 2015, 25,195 of all Vocational Education and Training students studying creative arts were enrolled in Victoria; that's29% of all creative arts VET students in Australia.
  • In 2012, 37% of children in Victoria aged 5-14 years were actively engaged in playing an instrument, singing, dancing or acting and nearly twice as many girls as boys participated.
  • 47% of children were involved in art and craft activities in their leisure time and 73% read for pleasure.

Government Expenditure

  • Cultural funding by local government in Victoria during 2012-13 was $377.7 milion, which represents $66.50 per person.
  • The Australia Council awarded $47 million in funding to Victorian based artists and arts organisations in 2014-15.