TripAdvisor represents a popular view that is increasingly recognised as valuable by a wide audience.
TripAdvisor ratings make an important contribution to Victoria’s brand as a cultural tourism destination.
On average 60% Victorian cultural attractions received a rating on “excellent” (the highest rating) on a trip advisor audit conducted in 2013.
Top scoring cultural and creative attractions in September 2019 included:
|Silo Art Trail||85%|
|National Vietnam Veterans Museum||82%|
|Jewish Holocaust Centre||81%|
|Sun Theatre Yarraville||81%|
|The Australian Ballet||81%|
|Melbourne Recital Centre||73%|
|Frankston Arts Centre||71%|
|Bendigo Art Gallery||70%|
|Art Gallery of Ballarat||70%|
The top ten average was 61%.
Stakeholders considered TripAdvisor to be 'gamed' by publicists and other promoters and doubted its authenticity.