TripAdvisor represents a popular view that is increasingly recognised as valuable by a wide audience.
TripAdvisor ratings make an important contribution to Victoria’s brand as a cultural tourism destination.
On average 60% Victorian cultural attractions received a rating on “excellent” (the highest rating) on a trip advisor audit conducted in 2013.
Top scoring cultural and creative attractions in September 2019 included:
| Attraction | Scoring |
|---|---|
| Silo Art Trail | 85% |
| National Vietnam Veterans Museum | 82% |
| Johnston Collection | 81% |
| Jewish Holocaust Centre | 81% |
| Sun Theatre Yarraville | 81% |
| The Australian Ballet | 81% |
| ArtVo | 79% |
| Ulumbarra Theatre | 76% |
| Hamer Hall | 75% |
| Melbourne Recital Centre | 73% |
| Frankston Arts Centre | 71% |
| Bendigo Art Gallery | 70% |
| Art Gallery of Ballarat | 70% |
| NGV | 69% |
The top ten average was 61%.
Discussion
Stakeholders considered TripAdvisor to be 'gamed' by publicists and other promoters and doubted its authenticity.