During 2018 average visit times at Victorian cultural and creative institutions:

Location Hours spent
Sovereign Hill 4.0
Museum Victoria 3.0
Scienceworks 3.0
Australian Centre for the Moving Image (ACMI) 2.5
Heide 2.5
Chinese Museum 2.0
Immigration Museum 2.0
Monash Gallery of Art 2.0
National Gallery of Victoria (NGV) 2.0
Old Melbourne Gaol 2.0
State Library of Victoria (SLV) 2.0
ACCA 1.5
Centre for Contemporary Photography 1.5
Circus Oz 1.5
Ian Potter Gallery 1.5
Jewish Museum of Australia 1.5
Shrine of Remembrance 0.5

For comparison, figures for selected Australian and New Zealand institutions:

Location Hours spent
Questacon 3.0
State Library of NSW 3.0
Museum of New Zealand Te Papa Tongarewa 2.5
National Gallery of Australia 2.5
Powerhouse Museum 2.5
Museum of Contemporary Art Australia 2.0

Selected international comparative figures:

Location Hours spent
American Museum of Natural History, New York 3.0
Metropolitan Museum of Modern Art, New York 3.0
Victoria and Albert Museum, London 2.5
Guggenheim Museum, New York 2.0
Tate Modern, London 2.0
The Louvre, Paris 2.0

The ongoing availability of this data is uncertain.


Time spent is a measure of quality as well as quantity.  Suggesting a deeper level of engagement with more hours spent, it is a better indicator of ‘public value’ than attendance data alone.

However, the data is currently only captured for a limited number of institutions.  Also, some institutions have internal ‘black spots’.