During 2018 average visit times at Victorian cultural and creative institutions:
| Location | Hours spent |
|---|---|
| Sovereign Hill | 4.0 |
| Museum Victoria | 3.0 |
| Scienceworks | 3.0 |
| Australian Centre for the Moving Image (ACMI) | 2.5 |
| Heide | 2.5 |
| Chinese Museum | 2.0 |
| Immigration Museum | 2.0 |
| Monash Gallery of Art | 2.0 |
| National Gallery of Victoria (NGV) | 2.0 |
| Old Melbourne Gaol | 2.0 |
| State Library of Victoria (SLV) | 2.0 |
| ACCA | 1.5 |
| Centre for Contemporary Photography | 1.5 |
| Circus Oz | 1.5 |
| Ian Potter Gallery | 1.5 |
| Jewish Museum of Australia | 1.5 |
| Shrine of Remembrance | 0.5 |
For comparison, figures for selected Australian and New Zealand institutions:
| Location | Hours spent |
|---|---|
| Questacon | 3.0 |
| State Library of NSW | 3.0 |
| Museum of New Zealand Te Papa Tongarewa | 2.5 |
| National Gallery of Australia | 2.5 |
| Powerhouse Museum | 2.5 |
| Museum of Contemporary Art Australia | 2.0 |
Selected international comparative figures:
| Location | Hours spent |
|---|---|
| American Museum of Natural History, New York | 3.0 |
| Metropolitan Museum of Modern Art, New York | 3.0 |
| Victoria and Albert Museum, London | 2.5 |
| Guggenheim Museum, New York | 2.0 |
| Tate Modern, London | 2.0 |
| The Louvre, Paris | 2.0 |
The ongoing availability of this data is uncertain.
Discussion
Time spent is a measure of quality as well as quantity. Suggesting a deeper level of engagement with more hours spent, it is a better indicator of ‘public value’ than attendance data alone.
However, the data is currently only captured for a limited number of institutions. Also, some institutions have internal ‘black spots’.