The value of cultural tourism is economic activity that is an indirect consequence of creative activity, not fully captured in Gross Value Add.  It includes the spend by cultural tourists on hospitality, transport and accommodation.

Tourism Research Australia surveys visitors, their length of stay, their spend and their activities.  A cultural tourist, for the purposes of this analysis, is an international visitor who attends three or more cultural venues or activities during their stay.

The total spend by international cultural tourists to Victoria has increased from $1.01 billion in 2013 to $2.03 billion in 2019. The increase is primarily due to both an increase in international visitors to Victoria and an increase in their average spend.

International Cultural Tourism graph

Learn more about cultural tourism.