The ABS publish counts of Victorian businesses, including entries and exits, over four-year periods. (Catalogue 8165.0)

The number of businesses indicates the size of the cultural and creative industries in Victoria. Net growth can indicate the sustainability of the sector. The number of new businesses also indicates whether there are significant barriers to entry to the sector.

The total number of businesses in the Victorian cultural and creative industries have increased slightly over recent years. Between 2014 and 2019, the number of creative businesses in Victoria increased from 38,983 to 42,755, or 9.7%. This increase was driven by the number of creative businesses with an annual turnover between $50,000 and $200,000.

A very large majority of businesses in the cultural and creative economy have a turnover of less than $2 million.

Pie creative bus 19

Growth in numbers of businesses by size of turnover.

Total number of creative businesses

Businesses under 50k



Turnover 2m

In 2019 businesses with the highest percentage rate of entries (largest percentage of new businesses) were performing arts venue operation, museum operation and professional photographic services. Businesses with the highest percentage rate of exists were music publishing, software publishing and free-to-air television broadcasting.

Learn more about business activity at ABS Counts of Australian Businesses.