Creative and cultural experiences enable Victorians to express cultural meaning by making new art and by engaging with cultural activity.

Attendance

84%

Proportion of Victorians attending a cultural venue and event

Audience image
Photo: Lucas Dawson

Participation

47%

Proportion of Victorians who participated in a creative art form

Festivals

430

Number of creative and cultural festivals in Victoria (2017)

Melbourne's Brand

1st

Brand ranking as a cultural destination

National Awards

94

Number of national cultural and creative awards won by Victoria