Victoria’s creative industries bring a range of benefits to the community.

As part of the Creative State Strategy, we set out to develop ways to measure the overall impact and value of the creative sector socially, economically and culturally.

These measures, devised with the assistance of dandolopartners will track the impact of Creative State or identify areas that need improvement.


By generating jobs, boosting tourism, opening up export opportunities or enhancing liveability, the creative industries are a significant driver of Victoria’s economy.


Creative and cultural experiences enable Victorians to express cultural meaning by making new art and by engaging with cultural activity.

Creativity contributes to community wellbeing, social inclusion and quality of life.

Discussion on the future evolution of measuring creative impact will hopefully be stimulated by: