2 June 2022
The latest round of Creative Victoria’s Building Audiences Fund will support independent creatives and small organisations to undertake dynamic marketing projects to grow their audiences.
Brunswick East Entertainment Festival. Image credit: Theresa Harrison
Seven projects will share in $101,598 to implement projects that will help them build, expand or re-establish audiences and grow revenue streams for their creative business.
The latest recipients span digital games, music, publishing, large-scale puppetry and creative events. They include:
- True Crime Games who will implement an innovative multi-channel marketing project to drive downloads of their multi-award winning, augmented reality game
- A Blanck Canvas who will develop an interactive online campaign to find new audiences for their large-scale puppets and art installations; and
- Melbourne Community Television Consortium (Channel 31) who will drive traffic to their new app to bring C31's unique and diverse content to new audiences.
Previous Building Audiences Fund grant recipients have included HoMie who mounted a successful and impactful digital advertising campaign to reach a new market stemming from their collaboration with Disney, and The Threshold Centre who engaged Chinese speaking audiences, locally and overseas, with their work Mountain Goat Mountain, ;an at home theatre experience for families.
Building Audiences Fund 2022 recipients
JIRRA LULLA TRUST/KALINYA COMMUNICATIONS PTY LTD, EAST MELBOURNE, $20,000
Kalinya HQ, working collaboratively with Studio Payne, will develop a brand strategy for their events program to increase audience engagement with First Peoples creatives.
BROAD RADIO PTY LTD, ELSTERNWICK, $20,000
Broad Radio will undertake a mixed media campaign to support and promote their new app, enabling on-demand listening and increasing audience engagement with content.
A BLANCK CANVAS PTY LTD, COBURG NORTH, $19,998
A Blanck Canvas will collaborate with Smith Brothers Media to develop an interactive online campaign that will help establish a new audience within Victoria.
TRUE CRIME GAMES, BITTERN, $15,000
True Crime Games will undertake a multi-channel marketing campaign to drive downloads of Eastern Market Murder – a multi-award winning, augmented reality app where players investigate a historical crime at home or the actual locations in Melbourne.
TESS AMELIA GUTHRIE, FITZROY NORTH, $5,300
Music act Guthrie will build their audience through a tailored, data-driven social media and PR campaign with a focus on connecting with the queer community.
GOING DOWN SWINGING, CLIFTON HILL, $6,300
Going Down Swinging will utilise targeted, innovative content pieces to engage new audiences and build capacity for long-tail marketing of their publications.
MELBOURNE COMMUNITY TELEVISION CONSORTIUM LTD, SOUTHBANK, $15,000
Channel 31 Community Television will market its app, CTV+, to new audiences beyond the current free-to-air and web-streaming audiences, and social media followers.