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13 July 2022

Victoria’s latest regional cultural drawcard has smashed attendance records to become the most successful exhibition ever at Bendigo Art Gallery.

Bendigo Art Gallery has welcomed more than 219,000 visitors through their doors since the sold-out Elvis: Direct from Graceland exhibition opened in March 2022, with more visitors expected before the magic of Elvis leaves the building this Sunday.

The box office record set by Elvis: Direct from Graceland beats out previous major Bendigo International Collections exhibitions, including Grace Kelly: Style Icon and Bendigo Art Gallery and Twentieth Century Fox present Marilyn Monroe, which attracted 152,706 and 143,222 people respectively.

Exhibitions like this deliver a huge boost for local businesses, tourism to the region, and the economy.  Not including Elvis: Direct from Graceland, more than 400,000 people have attended Bendigo International Collections exhibitions – generating an economic impact of over $40 million for Greater Bendigo.

Created in partnership with Graceland, the exhibition is exclusive to Victoria and explores the extraordinary life and style of “The King of Rock & Roll” through a dazzling display of 300 artefacts owned by Elvis.

Elvis’s impressive collection of memorabilia has attracted a whole new audience to Bendigo Art Gallery with 67,000 of the attendees being first-time visitors. Approximately 86 per cent of ticket buyers have been from outside of Bendigo, with over 24,000 of those guests travelling from out-of-state to view the exhibition.

Supported by the Victorian Government’s Major Events Fund through Visit Victoria, Elvis: Direct from Graceland is part of a jam-packed calendar of major events in 2022, helping to attract hundreds of thousands of visitors and create local jobs. One of these is highly anticipated White Night Bendigo, which will take over Bendigo on Saturday 3 September, featuring captivating art activations, including two world premieres – and a host of food and music offerings throughout the city.