12 July 2021

Minister for Creative Industries Danny Pearson has launched Victoria’s new four-year creative industries strategy – Creative State 2025 – unveiling a bold vision to grow jobs and skills, and secure Victoria’s reputation as a leading cultural destination and creative leader.

At a time when the global creative community continues to face uncertainty, Creative State 2025 aims to engender stability, create opportunity and stimulate growth for Victoria’s creative workers, businesses and industries.

Importantly, the new strategy – backed by an unprecedented $288 million investment – positions Victoria’s $31.6 billion creative sector as a catalyst for the state’s future economic prosperity and social wellbeing.

Creative State 2025 builds on the achievements of the Victorian Government’s landmark Creative State (2016-20) strategy, while tackling issues that have emerged from, or been exacerbated by, the COVID-19 pandemic issues such as unstable, project-based work, and limited access to training and business development support.

The new strategy will underpin the creation of 60,000 new project jobs – including jobs of the future – skilling-up and diversifying the workforce, while ensuring Victorians can access and benefit from Victoria’s rich creative offerings.

Developed in consultation with Victoria’s creative community, the strategy comprises 25 actions that aim to: grow jobs and open up career pathways, support innovative creative products and experiences, build industry stability and foster growth, ensure equitable access to creative jobs and experiences, and open new markets.

The strategy includes actions to develop and promote First Peoples leadership in the creative industries and actions to strengthen regional and outer-metropolitan touring. It supports Victoria’s film, TV and digital games sectors, as well as the state’s contemporary music sector, and includes actions to assist the growth of creative hubs.

The strategy will be delivered in collaboration with Creative Victoria’s First Peoples Directions Circle, a group established in 2019 that embeds - for the first time - First Peoples self‑determination in Victoria’s creative industries policy and program development.

Find out more or download a copy of the strategy.