20 October 2021

One of Australia’s most successful creative leaders, Sam Strong, will be joining the Creative Victoria team as Executive Director - Creative Industries.

man standing against a blue background


Sam has been the CEO, co-CEO and Chair of leading arts organisations across the country. His previous positions include Artistic Director of Queensland Theatre and Griffin Theatre Company; Chair of Melbourne Fringe and Circa; and Associate Artistic Director of the Melbourne Theatre Company.

An award-winning theatre director, Sam has directed productions for all Australian state theatre companies, Belvoir, Griffin and the Melbourne, Sydney and Brisbane Festivals. He has also long championed new Australian works.

As Executive Director - Creative Industries, Sam will lead the branch responsible for Creative Victoria’s investment in the non-government arts and cultural sector, First Peoples arts and creative practice, and the screen, contemporary music and design industries. He will also be responsible for strategy development, research and international engagement.

This includes oversight of Creative Victoria’s suite of funding programs and initiatives, and the delivery of the Creative State 2025 strategy.

Looking forward to his new role Sam said: “There couldn’t be a more crucial time as we chart a course through and beyond COVID-19. I’ve seen first-hand how the sector that contributes so much to the cultural, social and economic life of the state has been the hardest hit.

“Yet Victoria remains the preeminent creative state, from its independent artists through to its major organisations and agencies.

“I’m looking forward to bringing my industry and creative experience to bear on reopening, recovery and ultimately realising the vision of Creative State 2025. I can’t wait to get started.”

Sam commences in the role on 8th November 2021.