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26 August 2019

Clickbait, Netflix’s newest television production may be set in North America but it will be made entirely in Victoria, delivering 540 jobs for local screen practitioners.

tony ayres

Image: Tony Ayres

The first Netflix Originals project to be created and produced in Victoria is an 8-episode thriller exploring the dark side of social media. The series will begin filming at Docklands Studios Melbourne and various locations around the city later this year.

Co-created by Victorians Tony Ayres (The Slap, currently filming Cate Blanchett series Stateless) and Christian White (The Nowhere Child, Relic – also the 2017 winner of the Victorian Premier’s Literary Award for an Unpublished Manuscript), the production is expected to use the services of 290 local businesses and generate $36 million for the economy and 540 jobs for cast, crew and extras.

Supported by the Federal Government and Film Victoria, Clickbait follows recent productions made in Victoria, including season four AMC’s Preacher, Stan Originals’ Bloom, BBC co-production The Cry, Foxtel’s Wentworth and Nine’s HALIFAX: Retribution, which is currently filming in Melbourne.