6 February 2018
As a record 23 Victorian companies prepare to head to Brisbane to present their work as part of the 2018 Australian Performing Arts Market (APAM), it’s been announced that Victoria will deliver a reinvigorated APAM from 2020-2024.
Following a competitive national tender process run by the Australia Council for the Arts, Victoria has been named the next APAM host after proposing a dynamic new model that will transform the market from a biennial event to a year-round program of activity designed to strengthen international touring opportunities.
Working with a consortium of major performing arts events in Melbourne, the Victorian Government, through Creative Victoria, will establish an APAM Office with 3-5 staff who will work year-round to broker international partnerships and touring opportunities for Australian artists and companies.
The APAM Office will match Australian companies with international and national touring opportunities throughout the year and, preserving the networking benefits of the current biennial format, will also co-ordinate a major industry gathering every two years in association with a key performing arts event.
The APAM Office will work in collaboration with key national events and festivals including Asia TOPA, Melbourne Festival, Melbourne Fringe, Dance Massive, Australian Theatre Forum, Festival of Live Art and Yirramboi First Nations Festival. They will develop programs to attract national and international delegates interested in buying or programming Australian shows or collaborating with Australian artists or companies.
This new flexible approach integrates market development with the growing number of performing arts forums and events around the country and in the longer-term will engage interstate and regional events as well.
In addition to seeing festival performances and events in a live audience context, delegates will participate in one-on-one meetings, forums or conferences, networking events and pitching sessions.
The APAM Office is expected to be established in Melbourne in mid-2018 with programs commencing in 2020, giving time for the new model to develop.
APAM was initiated by the Australia Council for the Arts in 1994 as a platform to increase international and national touring opportunities for Australian contemporary performing arts groups and artists.
2020 will mark the first time APAM has been based in Melbourne, after previous events in Canberra, Adelaide and Brisbane.
Victoria’s APAM Industry Consortium partners: