24 October 2018
The Victorian Music Development Office (VMDO) has announced it will lead a range of programs and projects to develop and strengthen the Victorian music industry, including artists, managers and businesses, who are creating significant cultural impact and economic value.
An outcome of the $22.2 million Music Works initiative, the VMDO will take Victoria’s music industry to the next level, growing the market for Victorian music, locally, nationally and internationally.
Bonnie Dalton, VMDO General Manager, highlighted the key VMDO strategic priorities for the Victorian music industry that include developing sector capacity; increasing revenue; seeding innovation possibilities; reflecting all Victorian communities; and ensuring there is always relevance and trust. As music innovation rapidly evolves across the globe, the VMDO will provide current resources, training, support and advice; facilitate opportunities and partnerships; and undertake new research projects into the sector.
“We are about to embark on an analysis into the current career paths for music professionals with RMIT University. The results of this study will inform our future program developments aimed at supporting long term and sustainable careers for Victorians who work in micro to medium music businesses,” explained Dalton.
The VMDO will also focus on cross sector opportunities and the extensive potential with international market development, in particular with China, Latin America and Southeast Asian nations.
At this year’s Melbourne Music Week, the VMDO will host visiting Chinese music industry representatives and also facilitate introductions with Victorian music businesses that are export-ready.
In partnership with the Association of Artist Managers and the Australian Independent Record Labels Association, the VMDO will soon open applications for the Fast Track Fellowship that will provide international professional development for artist managers and independent label representatives.
Each month, the VMDO will plan a networking breakfast with a range of guest speakers at the White Sky Hub – a place that already enables new ideas and networks for music businesses.
With a strong focus on First People music development, the VMDO recently recruited Neil Morris as VMDO Music Business Manager – First Peoples, who is currently creating opportunities and partnerships with YIRRAMBOI, Spotify and YouTube.
The VMDO will continue to deliver the Support Acts for the Big Names program, which is designed to connect underrepresented Victoria artists with music programmers and also provide avenues to training, education, resources and support.