17 April 2018
Victorian music has a new headquarters with the announcement of the Music Market - a one stop shop for Victoria’s music industry to work, learn, collaborate and do business.
The Music Market will open its doors next year as the first tenant of the new Collingwood Arts Precinct on Johnston Street. It will be home to music peak body Music Victoria and youth music organisation The Push, with hot desks and office spaces available for music industry organisations and businesses of all sizes.
The Market will include a multi-purpose space for events and exhibitions, a training room for education and professional development programs and meeting and boardrooms for use by the industry.
The Music Market will sit alongside community radio station PBS FM, which last year announced its plans to relocate to the site. It will also be home to a new Victorian Music Development Office which will lead a range of programs and projects aimed at strengthening music businesses and building markets for Victorian music.
Delivered by Music Victoria and supported by an industry steering committee, the Office will run business development and advice service for music businesses. It will also undertake research and provide training to help the industry master new developments and disruptions in areas such as technological change.
Commencing operations this year, one of its first projects for the Office will be Support Acts for the Big Names, a campaign to increase performance opportunities for First Peoples artists, women and underrepresented artists by encouraging promoters to book them as supports for established acts.
The Music Market, Victorian Music Development Office and the Support Acts campaign are the final elements of the Victorian Government's ground-breaking $22.2m Music Works initiative.
The Victorian Music Development Office will open later this year and the Music Market will open in 2019.
About Music Works
Launched in 2016, the multifaceted Music Works initiative has resulted in new programs and projects to support artists, venues, music industry businesses at all levels.
Developed in collaboration with a range of industry partners, Music Works programs and projects have supported:
- The creation of over 1700 new works including the likes of AB Original’s much acclaimed debut album Reclaim Australia.
- More than 1,000 touring opportunities including tours by Meg Mac, Remi and Alice Ivy’s attendance at Canadian Music Week, which resulted in her signing to a Canadian label.
- 17 projects that share Victoria’s music history with the broader community including the Bon Scott statue in AC/DC Lane, the sold out Melbourne Music Bus tour and walking tours that uncover the music history of Ballarat and the role St Kilda played in the development of Australia’s jazz scene.
- Showcases and gigs by Victorian artists at SXSW, Americana Festival, The Great Escape, Canadian Music Week and the Folk Alliance.
- Sound proofing and sound management projects at 61 Melbourne and regional venues including iconic venues such as The Tote and Corner Hotel and a range of venues that were preparing to host live music programs for the first time.
- Opportunities for Victorian artists to be mentored by national and international leaders. The Music Pathways program that saw close to a third of all participants gaining employment in the industry within a year.
- An Australian first program to stamp out sexual harassment and assault in live music venues.
- The Victorian Music Crawl, a trade-mission style program that took metropolitan-based music industry leaders to regional areas to visit venues and meet with regionally based artists and promoters. To date the three tours have created up to $350,000 worth of business opportunities (including tours by metropolitan-based artists to regional areas and performances by regional artists at leading metro venues).
Major Music Works projects include the establishment of the Australian Music Vault at Arts Centre Melbourne, which has welcomed well over 200,000 visitors since it opened in December.
This week (19-20 April) hundreds of music industry leaders and policy makers from around the world will meet in Melbourne for the Music Cities Convention to discuss what makes a thriving music city. Supported by Music Works, it is the first Music Cities Convention outside of the US and Europe.