9 February 2018
The third Victorian Music Crawl kicks off today, with music industry professionals from metropolitan Melbourne set to tour music venues across the south west and the surf coast.
From Friday 9 to Sunday 11 February, the delegation will visit Birregurra, Port Fairy, Tarerer, Warrnambool, Lorne, Airey’s Inlet, Anglesea, Queenscliff, Point Lonsdale, Ocean Grove and Geelong, with a range of activities and performances planned for each destination.
The Victorian Music Crawl aims to build connections between Melbourne-based music industry figures and bands, venues, bookers, events, promotes, media and more based in regional Victoria.
Previous Victorian Music Crawls have seen delegations travel to destinations around the state including Ballarat, Castlemaine, Bendigo, Echuca, Frankston, Mornington Peninsula, and South Gippsland and have resulted in significant outcomes for the industry including:
- 37 music industry representatives visited regional centres
- 35 performances across 32 venues
- Strong connections fostered between guests, councils, media, venues and artists
- Regional artists securing shows in Melbourne and regionally based venues securing tours by Melbourne-based artists
- Significant new music business generated in regional Victoria (estimated at approximately $200,000)
Previous Victorian Music Crawls have been extremely successful and have provided an impressive return on investment, with each dollar spent making an estimated $2.50 for the local music industry through new live touring, performances and other opportunities.
The Victorian Music Crawl is as part of the Victorian Government’s Music Works initiative. The program is delivered by Music Victoria on behalf of the Victorian Government and supported by local government, tourism and industry.