23 February 2017
Victoria's digital games industry is set to make waves at the world's largest video game event – the 2017 Game Developers Conference (GDC) – held in San Francisco.
More than 40 representatives from the industry will travel to San Francisco next week in a delegation led by Creative Victoria. The mission aims to connect local developers and companies with the international market including potential investors or collaborators.
Thirty-five companies and games leaders have received support through Film Victoria to take part including Nicholas McDonnell of Samurai Punk, who will be showcasing the hotly anticipated first person shooter, The American Dream, and Ben Britten Smith of Mighty Games Group, showcasing a magical clicker game for kids called Charming Keep.
Independent developers who will be bringing games to GDC include Gil McLean with the RPG game Odd Gods; Ashley Leach with road safety education game CrashyCam; and Mike Blackney with the Cthulu-inspired game Dead Static Drive.
The Victorian game services industry with be represented at GDC by Brett Paterson CEO of Firelight Technologies - who will exhibit the powerful audio tool, FMOD at the GDC expo , sound artist Stephan Schutze of Sound Librarian, VR expert Sally-Anne Kellaway, and designer and animator Joshua Alan Bradbury, amongst others.
Chris Wright will attend GDC to spruik the services of indie game publishing company Surprise Attack while Katie Gall represents Lumi Consulting, a Victorian company specialising in marketing and PR for the games industry.
Generating lucrative partnerships for participants and the state, the Victorian Government has led delegations to GDC every year since 1996. Last year, 57 Victorians companies took part, resulting $261,000 immediate export sales, $4.2m in estimated business in the following 1-12 months and $6.6m in projected business in the following 13-24 months.
Not only a conference, GDC includes exhibitions and award ceremonies such as the Independent Games Festival Awards. As well as promoting Victorian products and services, the delegation will encourage international participation at Melbourne International Games Week 2017.
Following GDC, 11 companies will remain in the US to exhibit at PAX East in Boston from 10-12 March 10-12. This is the first time the Victorian Government has supported a mission to PAX East in Boston.
The 2017 Game Developers Conference will run from 27 February to 3 March at the Moscone Convention Centre in San Francisco.