• music
  • regional

1 August 2017

A delegation of Victoria’s leading music artists, managers, booking agents and peak body representatives will be visiting the Mornington Peninsula, Bass Coast and Southern Gippsland region in August for the second Victorian Music Crawl – a contemporary music bus tour across Victoria.


A Victorian Government initiative led by the state’s peak body for contemporary music, Music Victoria, in partnership with local government including Mornington Peninsula Shire, the tour aims to build connections between Melbourne-based music industry figures and bands, venues, bookers, events, promoters, media and more based in regional Victoria.

The first Victorian Music Crawl took a delegation from Ballarat to Echuca via Castlemaine and Bendigo and resulted in significant outcomes for the industry including:

  • 24 music industry representatives visited 4 regional centres
  • 15 performances over 14 venues
  • strong connections fostered between guests, councils, media, venues and artists
  • significant new music business generated in regional Victoria (estimated at approximately $150,000)

Every dollar invested in the first Victorian Music Crawl returned approximately $5 to the region’s music industry in new live performance/touring, and other opportunities.

“Because of Australia’s expansive geography, regional touring can be difficult and expensive so the need to continually discover places is extremely important to make touring viable. I found the Crawl to be invaluable in joining the dots when piecing together a regional tour,” said Premier Artists booking agent Sean Simmons.

Minister for the Creative Industries, Martin Foley said, “The Victorian Music Crawl allows us to showcase the incredible resources that exist for live music in the regions, while helping to forge new connections between artists, venues and promoters. Melbourne is already the live music capital of Australia, and through this program we will carry that reputation outside of our capital city, ensuring that all of Victoria shares this rockin’ reputation.”

On the second Crawl, a fresh group of booking agents, musicians and media will be treated to local performances, visit venues and festival sites and meet local artists, industry and council.

The delegation will visit a range of live music venues including small and large pubs, a church, a festival site, a mechanics hall, a winery, a café, a radio station, an arts gallery, a brewery, a nightclub and a Mexican restaurant.

Local and visiting artists, representing diversity of gender, age and genres including rock, jazz, blues, will perform at the sites.

The Crawl will be visiting these areas:

  • Thursday 24 August 2017: Frankston’s Pier Bandroom, Mornington Peninsula Regional Gallery, God’s Kitchen, RPP FM, Hickinbotham Winery (Dromana), and Baha (Rye).
  • Friday 25 August 2017: Red Hill Bakery (Balnarring), The Westernport Hotel (San Remo,) Loch Village, and Meeniyan Town Hall (125th anniversary of the venue in August 2017).
  • Saturday 26 August 2017: Mossvale Park, Grand Ridge Brewery (Mirboo North), Inferno Nightclub (Traralgon).

Local artists to showcase include: Charlie Owen (with Tex Perkins and Don Walker), The Midwayers, The Weeping Willows, Young Vincent, Sam O’Connell, Mia Grunden, The Grunden Family Band, The 2 Rubys, Bleach, The Grogans, Joel Plymin and Gary Watling, Maxon and Nola Lauch.

The Victorian Music Crawl was developed as part of the Victorian Government’s Music Works initiative. The program is delivered by Music Victoria on behalf of the Victorian Government and supported by local government, tourism and Visit Victoria.

Read more about Music Works