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12 September 2016

The Creative Exchange (formerly the Expert Program) is your gateway to the latest trends, topics and news shaping the sector today.

Join us this month for a free session exploring public relations and communications for creative professionals and organisations. We all know the value of good editorial coverage and PR but getting the attention of the media can be an art in itself at times. With hundreds of emails hitting in-boxes on any given day, how do you make your pitch stand out from the crowd?

This month, we welcome three leading PR professionals with extensive experience in delivering PR strategies for the small to medium creative sector: Fiona Brook (Zilla and Brook), Eleanor Howlett (Sassy Red PR), and Ben Starick (Starling Communications).

Hosted by Melbourne writer, freelance journalist and communications professional, Paul Bateman, this panel discussion demystifies how to get started, how to make PR work for you, and, most importantly, how to get a foot in the door to get your story told.

Perfecting PR: A 90 Minute Guide To Getting It Right!

When: Wednesday, 21 September 2016, 3.00pm-4.30pm (Doors open at 2.45pm)
Where: Clemenger Auditorium, NGV International, 180 St Kilda Rd, Melbourne
(enter via the schools entrance)
Cost: Free, but bookings are essential


This free seminar is suited to freelancers, managers, marketing and communications professionals, creatives, and independent artists from the small-to-medium sector who are interested in optimising PR opportunities for their organisations or creative practice.

Read more about The Creative Exchange