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3 December 2015

Australia's most exciting fashion talent will converge on Melbourne in March for the 2016 Virgin Australia Melbourne Fashion Festival.

The Melbourne Fashion Festival team gathered at Melbourne Museum today for the first glimpse into the 20th Festival program - a milestone for Australia's largest and longest running consumer-facing fashion and cultural event.

New initiatives for the anniversary year include a new runway hub in the Melbourne Museum Precinct, the inaugural 'Discovery Runway' series which will champion young independent Victorian designers, and a major exhibition at the National Gallery of Victoria celebrating 200 years of Australian fashion. The festival will showcase more than one hundred established and emerging Australian fashion designers including Victorian labels STRATEAS.CARLUCCI, Scanlan Theodore and Thurley.

The festival's cultural program will celebrate the influence of fashion on art, design, film and contemporary culture. It will include a 'Fashion on Film' series at the Australian Centre for the Moving Image;  and a Fashion Writing Series which will see emerging fashion writers, bloggers and commentators mentored by industry leaders from marie claire, iconic British publication i-D and influential blog Voxfrock.

The festival will also support those working in the fashion, design and broader creative industries with a business events program headlined by Italian fashion entrepreneur and Diesel co-founder Renzo Rosso.

Further details of festival guests and participating designers will be released in January 2016.

The Virgin Australia Melbourne Fashion Festival will run from 7 -13 March 2016.

Visit VAMFF for program details