Creative State 2016-2020 was the Victorian Government's first-ever strategy to strengthen and grow the state's creative industries and the value they bring to Victorians.

Learn about the Creative State Strategy 2021-2025

Download the full strategy or the Executive Summary

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Launched in April 2016, following extensive sector and public consultation, the four-year strategy was back by $115 million in funding.

Made up of 40 targeted actions, the strategy sought to grow the state's creative and cultural economy, provide more opportunities for Victorians to embark on creative careers and enjoy creative experiences, and position Victoria as a globally recognised creative state. The creation of the Creative Victoria Act 2017 was an action of this strategy, the Act commits the Victorian Government to renewing its creative industries strategy every four years.

Message from the Minister 2016

Watch Minister Martin Foley's speech at the launch of Creative State

The Story of Our Creative State

Creativity is who we are, where we come from and where we're going. That's why Victoria is the Creative State

Download the transcript for The Story of our Creative State (TXT, 1.7 KB.

The Story of Our Creative State -  animated by Fiona Dalwood with assistance from Christie Widiarto.

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