Creative State 2016-2020 was the Victorian Government's first-ever strategy to strengthen and grow the state's creative industries and the value they bring to Victorians.

Learn about the Creative State Strategy 2021-2025

Download the full strategy or the Executive Summary

decorative image

white line

Launched in April 2016, following extensive sector and public consultation, the four-year strategy was back by $115 million in funding.

Made up of 40 targeted actions, the strategy sought to grow the state's creative and cultural economy, provide more opportunities for Victorians to embark on creative careers and enjoy creative experiences, and position Victoria as a globally recognised creative state. The creation of the Creative Victoria Act 2017 was an action of this strategy, the Act commits the Victorian Government to renewing its creative industries strategy every four years.


Message from the Minister 2016

Watch Minister Martin Foley's speech at the launch of Creative State


The Story of Our Creative State

Creativity is who we are, where we come from and where we're going. That's why Victoria is the Creative State

Download the transcript for The Story of our Creative State (TXT, 1.7 KB.

The Story of Our Creative State -  animated by Fiona Dalwood with assistance from Christie Widiarto.


You may also like:

The Spirit of Our Creative State

In our school rooms and on our streets, in our concert halls and our communities, in our boardrooms and our ballrooms; in celebration and innovation, this is our Creative State.


Regional Creativity Map

Find inspiration across Victoria with our Regional Creativity Map

Explore now


Made by Creative Victorians

Explore 44 of our best and most surprising creative achievements.

View now