Creative Victoria delivers a multifaceted program of funding and support for the creative industries while managing a large portfolio of State-owned assets. Below are some of our flagship projects.


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Creative Industries Strategy

Creative Victoria is responsible for leading the development and delivery of the Victorian Government’s strategy for the creative industries. Under the Creative Victoria Act, every four years, a new strategy must be developed to guide the government’s investment and initiatives.

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VICSCREEN, the Victorian Government’s first screen strategy in more than 10 years, is a transformational, whole-of-government plan to invigorate Victoria’s screen industry, create jobs, foster new talent and generate significant economic returns.

Current cultural infrastructure projects

Geelong Arts Centre redevelopment

GPAC The $140 million Little Malop Street redevelopment is the latest and most ambitious stage of the transformation of Geelong Arts Centre.

The project will modernise and expand the centre’s capacity with multiple new performance venues, upgraded front- and back-of-house facilities, and improved visitor amenity.

For more information, see Geelong Arts Centre redevelopment.

Old Kyneton Primary School

The $12 million Old Kyneton Primary School project will transform the former school at 7-15 Baynton Street, Kyneton into a vibrant creative and community hub for the region. The 1.2-hectare site will be retained in public hands and feature a high-quality gallery in the historic bluestone school to host local and touring art exhibitions, as well as working studio space for artists, artisans and traditional trades businesses.

Malthouse Outdoor Stage

Following the success of The Malthouse Theatre’s trial outdoor stage in early 2021, a seasonal outdoor stage and improved customer amenities will be delivered for the presentation of outdoor live performance and creative events in a COVIDSafe environment.

Melbourne Arts Precinct

GPAC The Melbourne Arts Precinct in Southbank is being transformed into one of the great creative and cultural destinations in the world thanks to a bold, city-shaping Victorian Government vision.

The Victorian Government has invested $1.7 billion to deliver the Melbourne Arts Precinct Transformation project.

To find out more about Australia's largest ever cultural infrastructure project, see Melbourne Arts Precinct.

Image: Dusk render of winning concept design for NGV Contemporary by Angelo Candalepas and Associates, viewed from the corner of Southbank Boulevard and Kavanagh Street. Render by Darcstudio.

Support for the Design sector

Victorian Premier’s Design Awards

These awards celebrate Victoria designers and design innovations and promote the value of good design.


Melbourne Design Week

Australia’s leading annual international design event.



Australia’s leading architecture commission and is an ongoing initiative of the Naomi Milgrom Foundation.

Open House crowds

Open House Melbourne

An independent organisation that fosters public appreciation for architecture and engagement in the future of our cities.

Major initiatives and events

Australian Performing Arts Market (APAM)

APAM champions contemporary Australian performance nationally and internationally, and connects Australia performing artists and companies with new markets, networks and opportunities.

From 2020-2024, this national initiative is delivered by Creative Victoria in partnership with the Australia Council. The Victoria-led APAM is a new model, comprising a Melbourne-based office that works year-round to support the sector and broker opportunities, and - in association with performing arts events across the country - convenes industry Gatherings for business and networking.

Melbourne International Games Week

Held annually in October/November, Melbourne International Games Week is Asia Pacific’s largest digital games celebration featuring conferences, events and activities for the games industry, games enthusiasts, the general public and educationalists.

In 2020, a fully digital MIGW reached a record number of participants across the globe.

MIGW 2021 will be held from 2-10 October 2021.

Melbourne Winter Masterpieces

Introduced in 2004, Melbourne Winter Masterpieces is an annual series of major exhibitions held in the winter months which balance curatorial excellence with popular appeal.

The exhibitions have featured icons of art history and pop culture, from Van Gogh to David Bowie; taken us back in time to ancient Egypt and China and down the rabbit hole with Alice; delved into the collections of MoMA in New York, Musee D’Orsay in Paris, and much more. These blockbuster events bring the richness of international collections to Victorian audiences, with a unique Melbourne-twist, and often draw record-breaking crowds.

For more information, see Melbourne Winter Masterpieces.

Victoria’s UNESCO Creative Cities

The global UNESCO Creative Cities Network was created in 2004 to promote cooperation among cities that have identified creativity as a platform for sustainable urban development.

Melbourne was the first Victorian (and Australian) city to join the network when it was named the world’s second City of Literature in 2008. Geelong was designated a City of Design in 2017, followed in 2019 by Ballarat as a City of Craft and Folk Art and Bendigo as a City of Gastronomy. Victoria is the only state in the Network with four member cities.

These cities work with their international counterparts to build strong global partnerships, encourage creative exchanges and cross-cultural initiatives and connections.

Collections and digitisation

Victorian Culture Network/Culture Victoria

The VCN began as a collaborative partnership between five of the State-owned arts agencies - Arts Centre Melbourne, Australian Centre for the Moving Image, Museums Victoria, National Gallery of Victoria and State Library of Victoria. The VCN creates awareness around collecting organisations and the cultural collections they hold in Victoria.

Victorian Collections are the public face of the VCN. This site delivers digital collection preservation and access initiatives for the VCN partners, as well as for small to medium metropolitan and regional collecting organisations across Victoria. For more information, see Victorian Collections