Your concept is a merging of the what, the how and the why of the ideas, processes and rationale for your project.

It should be simple enough to explain to a parent or interested colleague in just a few sentences, and it should be rich enough to engage all the project participants, especially yourself!

Below are two film clips and some further information about how to frame your idea.

The Artistic Concept - Getting It!

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In this film resource artists and teachers who have undertaken an Arts Victoria artist-in-residence project talk about "What makes a strong artistic concept?"

This film highlights how having an open and flexible partnership between the school and artists is central in terms of 'getting' to a good concept. A strong partnership supports the value of creative processes and is courageous!

The Perfect Moment - A Case Study

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This film resource is a case study of a project at Elmore Primary School with Jens Altheimer from Women's Circus and they were looking at the concept of – The Perfect Moment.

A statement to describe your concept would include:

What? the big ideas, the focus for exploration, the juicy questions and how these ideas might be expressed in a 'creative outcome' - will it be a performance? exhibition? installation? or a work-in-progress showing?
How? not  just what your project is about, but how you will use the elements of the particular artform and curriculum to support and express the ideas. Consider the artistic processes and learning activities that will advance your project.
Why? the relevance of the ideas and artistic processes to all participants. The reason it is relevant at this point in time.

Artists, teachers, principals and students can all contribute to the creation of a project concept.

You may also like to think in terms of:

Learning in the Arts - specific knowledge, skills and processes. Understanding different artforms. Learning how to develop a creative concept, execute it and present it. Developing knowledge of the social, cultural and historical context of artforms and reflection  upon and criticism of artistic works.


Learning through the Arts - the arts as a lens through which to ask questions, engage in experiential learning about a topic or issue, synthesise ideas into different formats, generate personal responses to research or inquiry and create work which expresses  those new thoughts, learnings or ideas for an audience.

Planning Tool:

The voyage through art has changed my thoughts by guiding me through a world of discovering. No matter who you are, art is everywhere and has thousands of answers.
- Kelly, student

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Professional learning - unlocking your project's full potential