Two people standing in front of a projector with colourful patterns displayed

Photo: Timothy Treasure, Artwork: The Social Studio

  • aboriginal
  • design
  • education
  • fashion
  • music
  • regional
  • screen

    **If you have received funding through this program and your project has been impacted by coronavirus (COVID-19), please contact program staff listed below**

    The Innovation in Marketing Fund provides one-off support for new marketing projects with the aim of encouraging innovative approaches to marketing within the creative industries.

    Funding available

    • $2,000 - $30,000

    Who can apply

    • Micro to medium sized organisations (less than 20 FTE staff, unless part of a Local Government Authority in Regional Victoria) within the creative industries.
    • Please speak to a program officer, listed below, before applying.

    Key dates

    This program runs on an annual basis, applications for 2020 are closed and the information below is for guidance only. Sign up to our eNews or follow us on social media for the latest information on funding programs and opportunities.

    Round opens: 30 January 2020
    Round closes: 5pm, 27 February  2020

    APPLY using the Creative Victoria Grants Portal for activity commencing after 1 July 2020.

    Applicants will be notified of the result of their application in May 2020. 
    Following notification, all successful applicants will be required to provide a detailed project plan for the proposed activity.  
    Proposed activity must take place between Wednesday, 1 July 2020 – Wednesday, 30 June 2021.

    Who to talk to

    For more information contact Ruth Gormley on 8683 3216 or by email at or Laura Perini on 8683 3213 or by email at

    Links and downloads

    Innovation in Marketing Fund Program Guidelines   DOCX, 158.5 KB
    Innovation in Marketing Fund Program Guidelines - Accessible  DOCX, 41.5 KB

    Innovation in Marketing Fund Application Drafting Tool  DOC, 76.0 KB
    Creative Victoria Budget Drafting Tool XLS, 159.0 KB
    Information for all applicants
    Case Studies

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    Latest recipients

    Seven Victorian creative businesses have received support for innovative business development projects that will help them reach out to new audiences and create new revenue streams.

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    2019 recipients

    In 2019 the fund provided support for 10 projects that seek to reach new audiences and diversify revenue streams.

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