Pink image with woman performing

Composer and singer Phia Exiner performs during a film clip recording for Melbourne Indie Voices. Image: Sarah-Jane Woulahan

    ** Closing date extension: the closing date for this program has been extended to 5pm, 4 March 2021 **

    The Building Audiences Fund provides one-off support for new marketing projects designed to build or re-establish audiences following the coronavirus (COVID-19) pandemic.

    Funding available

    Applications will be accepted for requests between $2,000 to $20,000. The total grant pool for this program is $100,000.

    Who can apply

    • Independent professional creatives/artists and partnerships working in the creative industries, including sectors such as arts, music, design, screen and digital games.
    • Micro to medium sized organisations (less than 10 FTE staff) within the creative industries.
    • Regionally based creative industries organisations owned and operated by local governments are eligible to apply.
    • Please speak to a program officer, listed below, before applying.

    The program will not support

    • Business as usual or existing marketing activity
    • State-owned agencies
    • Organisations receiving multi-year funding through Creative Victoria (including Regional Partnership funding)
    • Recipients of 2020 Innovation in Marketing Fund grants
    • Amateur or hobby pursuits

    Key dates

    This program runs on an annual basis. Applications for 2021 (for activity commencing after 1 July 2021) open as follows:
    Round opens: 28 January 2021

    ** Extended deadline** Round close: 5pm 4 March 2021

    Following notification, all successful applicants will be required to provide a detailed project plan for the proposed activity.  

    The proposed activity must take place between Wednesday 1 July 2021 to Wednesday 30 June 2022.

    Who to talk to

    For more information contact:

    Ruth Gormley on 8683 3216 or by email at or

    Katie White on 8683 3213 or by email at or

    Cameron Swann on 86833211 or by email at

    Links and downloads