Pink image with woman performing

Composer and singer Phia Exiner performs during a film clip recording for Melbourne Indie Voices. Image: Sarah-Jane Woulahan

    ** Closing date extension: the closing date for this program has been extended to 5pm, 4 March 2021 **

    The Building Audiences Fund provides one-off support for new marketing projects designed to build or re-establish audiences following the coronavirus (COVID-19) pandemic.

    Funding available

    Applications will be accepted for requests between $2,000 to $20,000. The total grant pool for this program is $100,000.

    Who can apply

    • Independent professional creatives/artists and partnerships working in the creative industries, including sectors such as arts, music, design, screen and digital games.
    • Micro to medium sized organisations (less than 10 FTE staff) within the creative industries.
    • Regionally based creative industries organisations owned and operated by local governments are eligible to apply.
    • Please speak to a program officer, listed below, before applying.

    The program will not support

    • Business as usual or existing marketing activity
    • State-owned agencies
    • Organisations receiving multi-year funding through Creative Victoria (including Regional Partnership funding)
    • Recipients of 2020 Innovation in Marketing Fund grants
    • Amateur or hobby pursuits

    Key dates

    This program runs on an annual basis. Applications for 2021 (for activity commencing after 1 July 2021) open as follows:
    Round opens: 28 January 2021

    ** Extended deadline** Round close: 5pm 4 March 2021

    Following notification, all successful applicants will be required to provide a detailed project plan for the proposed activity.  

    The proposed activity must take place between Wednesday 1 July 2021 to Wednesday 30 June 2022.

    Who to talk to

    For more information contact:

    Ruth Gormley on 8683 3216 or by email at ruth.gormley@creative.vic.gov.au or

    Katie White on 8683 3213 or by email at katie.white@creative.vic.gov.au or

    Cameron Swann on 86833211 or by email at cameron.swann@creative.vic.gov.au.

    Links and downloads

    Guidelines

    Tools