On The Road Again is a Victorian Government initiative to support the return of live music events across Victoria.

    The program supports events across the state, through two major streams:

    • OTRA regional/outer metropolitan – live music concerts, festivals and events organised by presenting partners; and
    • OTRA metro – music events organised by local councils.

    On The Road Again celebrates Victoria’s reputation as the live music capital of Australia and brings live music back to local stages, boosting the live music industry after a difficult few years due to the pandemic.

    Regional and outer-metro brand and communication guidelines

    View brand and communications guidelines for promotion of OTRA regional and outer-metro events.

    Metro brand and communication guidelines

    View brand and communications guidelines for promotion of OTRA metro events


    Social media acknowledgements

    When using social media to promote supported activities, please use the following hashtags and account handles.

    Facebook
    @CreativeVictoria
    #ontheroadagainvic
    #CreativeState
    #CreativeVic

    Twitter and Instagram
    @Creative_Vic
    #ontheroadagainvic
    #CreativeState
    #CreativeVic

    LinkedIn
    @creative-victoria
    #ontheroadagainvic
    #CreativeState
    #CreativeVic

    Find all On the Road Again logos and assets.