Through The Creative Exchange (formerly, the Expert Program), Creative Victoria hosts a series of regular forums, seminars and events.
These events are free or low cost, and open to anyone working in Victoria's creative and cultural industries.
You can view all of the past events from the Creative Exchange below. View upcoming events on the Creative Exchange page.
On Thursday, 23 June 2016, the Expert Program hosted special guest, GEOFF BROWNE, the Commissioner of the Victorian Small Business Commission (VSBC). In his presentation, Geoff highlighted numerous ways that the VSBC can provide support to creative industries.
Attendees were presented with insights including:
- An introduction to the role of the role of the VSBC and how it can assist creatives to make well informed business decisions
- What to look for when signing contracts and agreements (both written and verbal)
- Overcoming the fear of mediation – what it is, how does it work?
- How to manage client expectations.
More information about our presenter
Geoff Browne was appointed as Victorian Small Business Commissioner in October 2011. Prior to the appointment, Geoff was Deputy Director at Consumer Affairs Victoria for six years. He has had senior management experience in both the public and private sectors, working in telecommunications, finance, and e-commerce.
He has broad ranging experience, including telecommunications business development in South East Asia, leading the first internet banking project for one of the major banks, leading due diligence on prospective strategic equity partners, leading major organisational change projects, and building financial models for start-up ventures.
He has also run his own small business.
Geoff has a Masters Degree and First Class Honours Degree in Economics, and a Graduate Diploma in Company Secretarial Practice, and is a Graduate of the Institute of Company Directors.
For more information on the Commission and its services, visit www.vsbc.vic.gov.au
On Thursday 25th February JESSICA TRAN (100 Story Building), DEVON TAYLOR (Women's Circus) and BEN STARICK (Starling Communication) delivered an insightful presentation on the power of creative collaboration, speaking directly from their experience on the Arts West project. Jessica,
Devon and Ben presented the alliance's major achievements and challenges from over the past three years as well as answered questions around cross sector partnerships and the power of collaboration in unlocking creativity.
More information on our presentersJessica Tran - Co-Founder and Development Manager, 100 Story BuildingJessica Tran is co-founder and Development Manager of 100 Story Building. She is interested in the intersection of arts, education and social justice, and works in the areas of communication, advocacy, development and evaluation. She believes literary engagement is a powerful tool for fostering children and young people's well-being. The best part of her work week is talking reading, fandom and life at Level 87 Book Club, where young people meet weekly to share their book feels.
Devon Taylor – Executive Director, Women's CircusDevon Taylor has worked as a contemporary performance maker, arts manager and as an award-winning restaurateur. An Honours graduate of Toronto's Ryerson University's Theatre programme, Devon immigrated to Australia in 2000. After having her son in 2008, Devon also birthed Murmur Collective, a multi-practice collective comprised of Melbourne and regional Victorian-based performers and creatives. They have produced a number of devised works and premiered their newest work Ether at the Melbourne Fringe Festival 2012 and then toured to the Crack Theatre Festival 2013 and Anywhere Theatre Festival 2014. Devon has also produced and performed in works at The Storeroom, Theatre Works, La Mama, in shop front windows, alleyways and street corners. She was most recently the Production Manager on Arthur's The Myth Project: Twin as part of the MTC's 2014 NEON season and worked as Membership and Cultural Partnerships Officer with Regional Arts Victoria, advising and supporting regional artists and helping deliver the Regional Arts Fund.
Ben Starick – Director, Starling CommunicationsBen Starick is the director of Starling Communications – consultants in marketing, communications, publicity, media relations, event management, project management and graphic design. A graduate in public relations from RMIT University, Ben has worked with many organisations in the arts and culture sector offering services ranging from higher level strategic marketing and communications advice and planning to implementing comprehensive media and publicity strategies and campaigns. Ben is a past board member of Writers Victoria (as deputy chair) and Theatre Works.
Ben has completed projects for the Australia Council for the Arts, Creative Victoria, Regional Arts Victoria, VicHealth, City of Melbourne, City of Maribyrnong, State Library Victoria, Victoria University, Circus Oz, Arts House, Arts West, Melbourne International Jazz Festival, Token, Big West Festival, British Council Australia, Malthouse Theatre, Back to Back Theatre, Djuki Mala, ILBIJERRI, fortyfivedownstairs, Footscray Community Arts Centre, THE SUBSTATION, Australian Book Review, Gertrude Contemporary, The Torch, Art Gallery Ballarat, Ranters Theatre, Dancehouse, La Mama, Outer Urban Projects, Chamber Made Opera, Australian Art Orchestra, Australasian Worldwide Music Expo, Dance Massive and the Victorian Indigenous Art Awards.
Arts West Arts West is a unique alliance of arts organisations who together reflect the exciting, vibrant and ever expanding arts and culture thriving in Melbourne's west.
Collectively Arts West delivers the bulk of arts and cultural activities and engagement throughout Melbourne's west locally and also regionally, nationally and internationally. Through deep, emotional and historical connections, Arts West has an extensive and diverse reach, providing cultural services to over 200,000 people annually. With an anticipated 32% population growth across the region before 2023, Melbourne's west is one of Australia's fastest growing areas with over 130 cultural groups and 150 languages represented – the demographic and cultural diversity is deeply informed by gentrification, liveability and community well-being. Arts and culture plays a significant role in framing the next generation of community engagement, health, wellbeing and cohesion – as an alliance, Arts West aims to better understand and engage with the diverse communities and audiences that this unprecedented growth will bring. For more information on the collective, visit the Arts West website
On November 24th 2015, JOHN PAUL FISCHBACH (Auspicious Arts Incubator), gave an engaging presentation on the power of value-based marketing language, demonstrating how artists and organisations can inspire and attract others, grow audiences and increase income. Over the course of this hour long workshop, attendees participated in a marketing exercise using real life case studies to assist in unlocking the keys to success when seeking life-long customers and supporters.
More information on our presenter
JOHN PAUL FISCHBACH travels extensively throughout Australia helping artists, arts organisations, festivals and venues do smarter, more effective marketing by learning to use value based language for better marketing results. He has a long history of producing and directing theatre, film, festivals and site-specific events both in Australia and overseas. The Auspicious Arts Incubator (now in its eighth year) is Australia's only not-for-profit arts businesses incubator dedicated to helping artists and arts organisations to thrive. His e-book, The Australian Artist's Survival Guide is due out early next year. His site-specific tour True Secrets Melbourne is now an App available for iPhone and Android.
On October 28th 2015, DR HILARY GLOW and ANNE KERSHAW (Deakin University), JACKIE BAILEY (BYP Group) and MARK HOGAN (Manager Economic Development, Grampians Region at Regional Development Victoria) presented a step-by-step guide to building an evaluation framework, shared tips on cost-effective evaluation techniques and explored how to get the most out of your evaluation data.
Presenters were asked to address the following questions in their presentations:
- What are your top three tips for evaluation and identifying change?
- What can organisations do with little or no resources specifically for evaluation?
- What framework do you use to evaluate change?
- What do you do with the information you uncover through evaluation?
This event was hosted by JEREMY GADEN (Senior Manager, Partnerships Program, Creative Victoria)
More information on our panelists
Dr Hilary Glow – Director, Arts and Cultural Management Program (Deakin University)Hilary Glow is an Associate Professor at Deakin University where she is Director of the Arts and Cultural Management Program in the Faculty of Business and Law. Dr Glow's research is in the areas of audience engagement and arts and cultural policies. Her work has focused on the value of community engagement with arts programs, evaluation processes for arts organisations, the impact of arts programs on people's views of cultural diversity, barriers to arts attendance, and audience measures of artistic quality. From 2012-2014, Dr Glow was Director of the Arts Participation Incubator (API) which she started with seed funding from Deakin University. The API incubated projects exploring the fruitful ground between the arts sector, social innovation and scholarly research. Currently, Dr Glow and colleagues are conducting research with Creative Victoria evaluating the trail of 'Culture Counts' – an audience survey tool - with 20 Victorian arts organisations.
Anne Kershaw – Lecturer, Arts and Cultural Management (Deakin University)Anne Kershaw brings over 15 years arts management experience to her work as a Lecturer with the Arts & Cultural Management program in the Deakin Business School. Her research includes cultural programming and policies in local government; diversifying arts audiences and the arts as a tool for community building. Anne also brings a strong practitioner background to the topic of evaluation, drawing on her work in local and state government. Her use of evaluation includes designing new programs and initiatives, developing art strategies; understanding the impact of the arts on audiences and participants, and reporting to Councillors, funding bodies, stakeholders and communities. Anne is committed to evaluation work that emphasises key priorities, makes use of simple and effective evaluation tools, informs the work of arts managers, and is reported to a range of audiences.
Jackie Bailey – Principal (BYP Group)Jackie is the Principal of BYP Group, a specialist consulting firm to the community, arts and government sectors. Before starting the company in 2010, Jackie worked in executive policy and research roles for the Department of the Prime Minister and Cabinet, the Department of Health and Ageing and the Australia Council for the Arts. Jackie has a University Medal, BA (First Class Honours) from the University of Queensland and a Postgraduate Diploma in Digital Media from the University of Melbourne.
BYP Group clients include an array of Australia's leading public and community organisations, including the Australian Department of Industry and Innovation, VicHealth, Australia Council for the Arts, Creative Victoria, Arts Centre Melbourne, Asialink, Deakin University, University of Western Sydney, Macquarie University, Australian Design Centre, Museum for Contemporary Art, Opera Australia, NSW Health, Cox Inall Ridgeway, Musica Viva, Melbourne Symphony Orchestra, Sydney Symphony, numerous local councils and others. Jackie and BYP Group regularly work with community and public organisations to develop sustainable evaluation processes. BYP Group also conduct deep dive evaluations of public programs, and sector research projects to inform strategy and policy. For examples of Jackie's work, please visit http://bypgroup.com
Mark Hogan – Manager Economic Development, Grampians Region (Regional Development Victoria)Mark Hogan is Economic Development Manager for Regional Development Victoria, working in the Grampians region where he is based in Ballarat. Prior to joining State Government, Mark worked for more than a decade in local government in various project management and senior management roles. He started his career as a journalist with Fairfax media and was appointed editor of one of Australia's oldest newspapers, the Ararat Advertiser, at the age of 23. Mark is a qualified facilitator and helped co-found Melbourne start-up Peer Academy, a learning platform that's been described as the Airbnb of professional development.
On September 29th 2015, Art Centre Melbourne's Customer Relationship Management (CRM) Specialist, JADE MOORE explored the most cost-effective ways to identify, target and retain audiences. Drawing upon seven years of professional experience in CRM, Jade presented a broad range of data strategies and techniques designed to understand the ever-changing cultural environment, using examples gathered over her time working with Arts Centre Melbourne.
More information on our presenter
Customer Relationship Management (CRM) Specialist, JADE MOORE has been part of the Victorian arts landscape for the past seven years. With a solid working background in production management, CRM and data analytics, Jade has been a CRM and data advocate across her entire career, working with data at a customer service level, as well as a senior managerial level. In her current role as CRM Specialist with Arts Centre Melbourne, Jade is thrilled she gets to talk 'arts shop' with people locally and internationally on a daily basis, as well as share her love for this often baffling area of the arts.
A graduate of Monash University, Jade is always excited to share her experiences, exploring strategies and ideas specifically tailored to the small to medium cultural sector.
On August 20th 2015, leading audience engagement expert Donna Walker-Kuhn (US) delivered an educational and entertaining presentation on the subject of audience diversification and increasing accessibility in the cultural sector for a growing multicultural population.
Drawing from her experiences and work at the world-famous Apollo Theatre in New York City, The Public Theatre and the New Jersey Performing Arts Center (NJPAC), Donna presented case studies and strategies on attracting long-term diverse audiences and engaging with diverse communities through media, relationships and partnerships.
More information on our presenter
As Director of Marketing and Audience Development at The Public Theatre in New York City, DONNA WALKER-KUHN devised a range of audience development activities for children, students and adults throughout New York City. Currently Vice President of Community Engagement at NJPAC, Walker-Kuhne is building new diverse audiences and creating partnerships that will foster economic growth of New Jersey.
An Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University, Walker-Kuhne was formerly Marketing Director for Dance Theatre of Harlem and has given numerous workshops and presentations for arts groups in America, Australia, Singapore and South Africa.
Donna Walker-Kuhne is author of Invitation to the Party: Building Bridges to Arts, Culture and Community.
This presentation was supported by Creative Victoria, Arts West and Kape Communications, and was held at Footscray Community Arts Centre (FCAC).
Learn more about Donna Walker-Kuhn
What Creative Industries can learn from the Social Enterprise model
On July 30th 2015 Lisa Boothby from Social Traders, Marianna Codognotto from Artful Dodgers and Lachlann Carter from 100 Story Building gave an engaging presentation and panel discussion exploring what the creative industries can learn from the social enterprise model.
Attendees were presented insights covering:
- What is a social enterprise?
- How does a social enterprise operate?
- Adapting your business as a social enterprise
- Engaging and building relationships
Some more on our presenters
LISA BOOTHBY from Social Traders will present on social enterprises for the creative industries. Lisa will explore:
- How social enterprises use the power of the market to solve the most pressing societal problems;
- Cultural and creative industry examples of businesses that exist primarily to benefit the public and the community, rather than their shareholders and owners; and
- Social enterprises as commercially viable businesses with a purpose of generating social impact.
With expertise in strategy and business model development, Lisa is responsible for Social Traders' work with emerging social enterprises as they move toward investment and start-up. A significant component of her work is overseeing Social Traders' six-month incubation program for social enterprise start-ups, The Crunch.
Learn more about Social Traders
MARIANNA CODOGNOTTO is the Arts and Culture Co-ordinator of Artful Dodgers, a program based at the Jesuit Social Services in Collingwood. The program offers a flexible and welcoming creative space for young people to work, increase social connectedness,
self-esteem and skills and to re-engage positively in the learning process. Marianna will present on the program's experience in transforming to a social enterprise model through Amplify – a business model that provides entertainment for corporate, community and private events
by teaming up resident musicians with new and emerging artists.
Learn more about Artful Dodgers
LACHLANN CARTER is the co-founder of 100 Story Building, a centre for young writers based in Melbourne's inner-west. At the centre, children and young people from culturally and linguistically diverse and marginalised backgrounds are given the opportunity to foster their
creative voice and to have their ideas shared and respected. This social enterprise brings together young writers and members of Melbourne's creative community, encouraging them to share skills and understandings through creative writing excursions, publishing programs and after-school activities.
Learn more about 100 Story Building
Social Media: How it Works Within Media Planning
Marcus Betschel, Head of Social Media at Mitchell & Partners (Australia's leading media agency), took us through some of the latest buzz and thinking surrounding social and how you can use it to support your other media activities.
Marcus focused on:
- Current trends unfolding in the social media landscape
- How social can fit into your marketing campaigns
- What measurement tools you should be using
Using real life case studies, Marcus demonstrated why social is a great platform for content-rich arts organisations and how the best outcomes can be achieved.
About the presenter
Marcus has been a marketer, strategist and communicator for more than a decade across the retail, finance and tourism sectors.
Before working agency-side, Marcus was leading digital and social media strategy and execution within the not-for-profit sector. It was there he also led the creation of the successful Blog-For-Good program, which partnered Telstra, ProBlogger and the Christian Blind Mission.
Marcus is active within the digital space with a focus on turning social media into a practical, dynamic communication tool that links paid, owned and earned media.
Arts & Cultural Rebirth of Harlem with Edwin C. Marshall
International planning expert Edwin C. Marshall discusses the role New York City Council has played in the cultural rebirth of Harlem and the significance of 125th Street as a major historical, arts, cultural and entertainment corridor, tourist destination and regional business district.
Edwin reflects on
The enormous and continuous consultation and communication with multicultural audiences,
How he used a shared understanding of audiences to forge alliances amongst arts organisations, developers and Columbia University, and
The redevelopment of major venues and institutions in the district.
He also discusses the unique Arts Bonus program, used as leverage to make developers and commercial interests directly responsive to the needs of arts organisations, residents and diverse communities.
Meet our Speaker
Edwin C. Marshall is a Senior Planner in the Manhattan Office of the New York City Department of City Planning with 29 years' experience.
He is recognised as one of the leaders in the cultural and creative rejuvenation of Harlem and the district's Arts Bonus program, where public, private and state investment is brought together to facilitate the establishment of street level cultural, arts and entertainment organisations in every new Harlem development.
Edwin also lectures on Harlem planning and development at New York University, Long Island University and Columbia University amongst others.
Edwin's Australian tour was managed by Bite the Big Apple! New York Arts Management Tours
Trend Scouting: The Undercurrents Disrupting The Cultural Landscape
This rapid-fire trend briefing with Peter Tullin, co-founder of REMIX and culturelabel.com, was drawn from content shared at recent REMIX Summits, which explore the intersection of Culture, Technology & Entrepreneurship.
Peter provided a snapshot of some of the technology and consumer trends that every creative leader should be thinking about, what impact they will have on the cultural and creative industries and who the innovators operating ahead of the curve are.
Meet our Speaker
Peter TullinPeter is the Co-Founder of REMIX Summits which explore the intersection of Culture, Technology & Entrepreneurship. Attended by cultural professionals, these global summits have featured innovators including NASA, Secret Cinema, MoMA, Mashable, YouTube, Cirque du Soleil, Buzzfeed, V&A, Spotify, Mona, Met Museum, Punchdrunk, Tate, Maker Faire, Sydney Opera House and more.
A successful entrepreneur, Peter is also the Co-Founder of CultureLabel.com, an ecommerce site retailing art and design products from leading international culture brands including Tate, V&A and British Museum.
He is also co-author of the books Intelligent Naivety and REMIX on cultural entrepreneurship. In a previous life Peter brokered sponsorships for arts organisations and FTSE 100 companies in the UK and worked at Google, helping to create their new Cultural Institute in Paris. He also made the Top 50 of the Courvoisier Future 500 Leaders and is a Clore Fellow for outstanding emerging leaders in the cultural sector.
Visit the REMIX website to find out more about the full Asia-Pacific REMIX Summit experience in Sydney on June 2-3, 2015.
Getting Attention: A Practical Discussion with the Media
We all know the value of good editorial coverage but getting the attention of the media can be an art in itself. Exactly how you should go about getting that attention is best answered by the very people you are hoping to connect with.
Framed from the perspective of the journalists this panel offered advice on best practice, tactics and what not to do when attempting to get the attention of the media.
MEET OUR SPEAKERS
Debbie Cuthbertson – Arts Editor, The Age (Fairfax)
Debbie Cuthbertson is the Arts Editor of The Age. A multimedia journalist with extensive experience in print, online and broadcast media, she was founding editor of abc.net.au/arts from 2009-11, managing the ABC's national arts coverage online, including breaking news coverage of major arts stories. Debbie has held many roles with The Age, including most recently as night editor of The Age tablet app. Her overseas experience includes working on BBC News Interactive's entertainment desk and producing rolling coverage of major events including the Oscars, BAFTAs and Cannes.
Ondrej Foltin – Head of Content, Partnerships and Magazines, News Corp
Ondrej Foltin is the Head of Content, Partnerships & Magazine at News Corp and is responsible for planning editorial coverage of Victoria's major events across all HWT publications – including the Herald Sun, Sunday Herald Sun, mX, The Weekly Times and associated digital platforms. Ondrej has over twenty years' journalism experience and extensive knowledge of the major events market in Victoria. He was the Herald Sun Head of Sport for a decade and has had senior roles in major event coverage for multiple Olympic Games and various World Cups.
Richard Watts – Performing Arts Journalist, ArtsHub and Presenter, Three Triple R FM
Having previously worked in arts administration and as the editor of the LGBT community newspaper MCV, Richard has focused exclusively on arts journalism since 2009. He hosts the flagship arts program SmartArts (now in its second decade) on Three Triple R and writes about the national performing arts sector for ArtsHub. Richard is the founder of the Emerging Writers' Festival and a Life Member of the Melbourne Queer Film Festival, and has worked for a wide array of arts organisations and sat on numerous boards. He currently serves on the boards of La Mama Theatre and the literary journal Going Down Swinging, and is a member of the Green Room Awards Independent Theatre panel.
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Part two of two
Think Small. Think Different
Hear the real life experiences of three arts professionals who have successfully raised support through innovative and different approaches.
- How do you attract interest?
- How can you look after your supporters given strained resources?
- What do you really need to know?
These are just some of the questions facing the sector. The answers could be in multi-party funding, collaborative corporate partnerships or a combination of both.
This is a panel discussion with Jayne Lovelock, Creative Director & CEO at Melbourne Fringe and Pozible Advisory Board Member; Virginia Lovett, Executive Director at Melbourne Theatre Company; and Phillip Adams, founder and Artistic Director of Ballet Lab. Our panellists share their trials and tribulations of raising money in the arts sector.
Panel Member Bios
Phillip Adams - Artistic Director, BalletLab
Phillip Adams is one of Australia's seminal interdisciplinary dance artists. He cultivates ground breaking contemporary dance and hybrid cross-disciplinary performance projects that embrace a cultural risk in the arts as a highly recognised platform for rigorous experimentalism.
Adams proposes projects that exist between two established cultural frameworks: performance/venue and museum/gallery. Adams is responsively attuned to audiences, critical engagement and the insatiable appetite for the new to produce bold artistic statements that experientially resonate and inspire. Adams process into the world of collaboration is an investigation through the medium of design, fashion, architecture, cinema, queer culture, the unorthodox, visual arts and more recently community based live arts performance.
His company BalletLab has performed in USA, China, UK, Denmark, Germany, Korea, Luxemburg, Mongolia, and Easten Eureope at key festivals and venues. Phillip Adams has been commissioned to make works by many companies including The Australian Ballet, Chunky Move, Guangdong Modern Dance Company (China), Dance Works Rotterdam (NL), City Contemporary Dance Company (HK), Festival of Mexico, Melbourne Recital Centers among others. Adams is in demand as an educator and serves many arts board through Australia.
Jayne Lovelock - Creative Director & CEO, Melbourne Fringe, Pozible Advisory Board Member
Jayne's involvement in the arts spans a wide range of media as a practitioner, teacher and administrator. After completing a degree in classical music performance, Jayne received her Master of Arts & Entertainment Management specialising in arts marketing and fundraising. With career expertise in communications and development, her background includes classical music management, marketing and publicity for theatre, programming and promotion of multicultural arts events and the management of visual arts development programs in Australia and internationally. Jayne came to Melbourne Fringe from France, where she managed the international development program at Paris based Australian Indigenous art gallery, Arts d'Australie.
Virginia Lovett - Executive Director, Melbourne Theatre Company
Virginia Lovett took up the role of MTC 's Executive Director from January 2013. Prior to this she was General Manager of the Melbourne International Comedy Festival where she delivered a funding increase of $5 million and in 2011 achieved record attendance levels. A highly experienced and well-respected arts manager, she successfully designed a range of strategic and audience development initiatives through her roles at Melbourne International Comedy Festival and Sydney Festival.
In addition, Virginia has extensive marketing and communications experience gained in a range of different organisations including Zoos Victoria, Sydney's Powerhouse Museum, the Art Gallery of New South Wales and Sydney Theatre Company. She worked as a media advisor for state ministers in Victoria and New South Wales.
In 2006 she was awarded a Churchill Fellowship. Currently, she is Chair of Arena Theatre Company and Deputy Chair of Force Majeure.
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Social Impact in the Arts Sector
Being able to demonstrate the social impact of your practice, and the value this generates for the community is the key for arts organisations to:
- Become more productive fundraisers
- Have more effective programs
- Create better outcomes for their audiences and communities.
But how should you measure and define your social impact and what is the best way to articulate this value to the people that experience or contribute to it?
Ross Wyatt, Director of Think Impact, introduced the very latest ideas in this fast-emerging field, built on our impact literacy and disscussed some of the available approaches for measuring the social value as generated by an arts organisation.
Ross Wyatt - Bio
Ross is one of Australia's leading social impact practitioners who has spent many years advising industry, government and the community sector on Social Impact – that is, how to measure the things that make life worthwhile. He recently formed a unique organisation dedicated to this cause, Think Impact.
He is a former head of Starlight Children's Foundation and more recently the founder and Director of the Social Sustainability team at a leading sustainability advisory firm. In this role he advised many of Australia's largest organisations on how to factor human costs into their decisions. Ross is active in promoting thought leadership in the field of social impact and is a frequent author and contributor to conferences and forums on the topic. He is often sought as a facilitator, speaker and trainer and is currently Chair of the Victorian chapter of the Social Impact Measurement Network of Australia (SIMNA) and a judge in the Banksia Sustainability Awards.
In his spare time Ross is learning to make documentary films on the thing that interests him most – social impact.
Contact Ross on 0402 001 237 or at email@example.com
Download the presentation slides as a PDF (PDF, 2.4 MB)
Download the presentation slides as a Powerpoint file (PPT, 7.0 MB)
How one UK arts organisation has achieved financial success – a real world case study
On the 5th of August 2014, Jim Beirne, Chief Executive of the Live Theatre in Newcastle-upon-Tyne England, took us through Live Theatre's journey of creating ground-breaking new enterprises to support its arts organisation.
Jim and his team developed a plan to use the theatre's existing assets - its buildings, its people and its ideas - to start social and creative enterprises designed to diversify their income streams. Over the next seven years, Live Theatre put these plans into practice including a pub venture, developing a co-working hub and an online writing course.
Jim's presentation is both inspiring and practical for those dealing with the everyday demands of building new income streams for their not-for-profit arts organisation.
On Monday 26 May 2014, best-selling author, columnist and corporate advisor Bernard Salt delivered a compelling insight into the drivers of social, cultural and demographic change in Victoria, and spelt out the impact that these changes might have on the arts scene.
The presentation examined the macro trends shaping the outlook for the Victorian arts: how demography, history and business is influencing patronage.
Bernard Salt is a Partner in the global advisory firm KPMG where he is the founder of KPMG Demographics. He is also a twice weekly columnist with The Australian newspaper and he has written five best-selling books on social and demographic change.
On 30 April 2014 Arts Victoria invited Morris Hargreaves McIntrye to present Audience Atlas Victoria to the Victorian arts sector for the first time. This video shows Jooles Clements and Lucy Shorrocks presenting the research, and delving into some of its findings.
View the full presentation below or visit the Audience Atlas Victoria: Mapping Victoria's Cultural Data research section for associated documents.
On Thursday 31st March, CLAIRE MERQUITA (Pozible), BRUCE MCKASKILL and TIM WOOD (FIT Sponsorship Marketing), and STEVEN RICHARDSON and ESTHER GYORKI (Creative Partnerships Australia) tackled the big issue of diversifying income streams, and, as a panel, sought to uncover what it means in practical terms for the creative industries? Is it all doom and gloom? Or does it present exciting new opportunities?
With increased competition for grants and donations, many organisations are rethinking their financial models and exploring different options, with this presentation uncovering just some of the many options available for creative industries organisations.
More information on our presenters
Claire Merquita – General Manager, Pozible
Claire Merquita is the General Manager for Pozible where she oversees the team, working with creators and organisations to make their projects happen through crowdfunding. Before Pozible, she was a
writer, producer and educator in the broadcasting industry in Singapore for 6 years, creating content for television and corporate clients and lecturing in media at Lasalle College of the Arts.
Bruce McKaskill – Managing Director, FIT Sponsorship Marketing
Since 1999, Bruce has positioned FIT as the most successful independent sponsorship sales agency in the Arts, Entertainment, and Community sectors. With a Master's Degree in Entrepreneurship and Innovation (SUT 2000) and 25 years in the arts and entertainment industry, the last 15 as a sponsorship specialist, Bruce's blend of skills, talent and education bring a different line of thinking to FIT's clients.
"I never tire of working in the creative and community sectors. Their passion and commitment is both infectious and humbling. Go to a Wiggles concert and you'll see what I mean. If you saw the belief, commitment and investment behind the musical King Kong you'd also agree, or the dedication of community organisations like St John Ambulance. It becomes a great challenge and a real pleasure if we can then help them do that better by bringing our own skills and insights to the table."
Tim Wood – Marketing Director, FIT Sponsorship Marketing
A born and trained performer (WAAPA, 1994), Tim transitioned from the stage to the theatre of the advertising and marketing world in 1999. Tim's 14 years in corporate life started in tactical advertising and moved to strategic brand communication. His various Brand Marketing roles include McDonald's (UK - 2 years), Nike (Australia - 7 years), and most recently leading marketing teams at Mattel and Retail Zoo (Boost Juice, Salsa's, CIBO Espresso).
Steven Richardson – State Manager, Victoria and Tasmania, Creative Partnerships Australia
Steven Richardson has extensive and broad experience in the arts spanning more than twenty years in a variety of artistic, producing and programming roles, including director, curator and producer. He is the Founder and previous Executive Producer of the Black Arm Band. Prior to this he was Artistic Associate for Melbourne Festivals, and the founding Artistic Director of Arts House. He also has significant fundraising experience.
Esther Gyorki – Program Administrator, Australian Cultural Fund, Creative Partnerships Australia
Esther Gyorki is the Program Administrator of the Australian Cultural Fund (ACF), a collective funding platform for Australian artists and arts organisations. She has worked with hundreds of artists and organisations Australia wide to develop and implement their fundraising strategies through the ACF. Esther has previously worked for a diverse range of arts organisations nationally including the Ballarat International Foto Biennale, Warmun Art Centre, Melbourne Art Fair and Creative Victoria.
On Thursday, 4 August 2016, The Creative Exchange hosted Marcus Betschel and Matt Soulsby from Dentsu Mitchell. In their presentation, Marcus and Matt discussed the current social media landscape and highlighted the role that social media can play in marketing your organisation or creative business.
More information about our presenters
Marcus has over 10 years experience in marketing before specialising in digital and social media seven years ago. He has provided strategic counsel and implementation to a number of Australasian and global clients across a variety of sectors.
Marcus loves to transform businesses and brands, turning digital execution and social media into a practical, dynamic communication tool that links paid, owned and earned media.
His passion is to develop great teams who work together to take amazing ideas and translate them into projects, campaigns and successful outcomes.
His experience in data and performance platforms drives him to continually innovate and evolve as he understands data will form the best connection point between social media, digital and the end consumer.
Matt has significant industry experience working across a vast range of clients over the past five years inclusive of Victorian and Federal Government, Retail, Auto, Education, Recruitment, Gambling, FMCG, Sport, Charity, Entertainment and Hospitality.
Matt is an expert across performance, brand and engagement based client outcomes, with a passion for delivering innovative campaign optimisation and orchestrating cutting edge retargeting methods to achieve outstanding results.
He is a Melbourne representative of Facebook's National Specialist program, remaining up to date with all advancements and new products.
As a senior social media strategist and implementation manager, Matt creates new and exciting ways for clients to leverage campaign messaging via tailored execution plans within social media platforms.
A 90 Minute Guide To Getting It Right!
We all know the value of good editorial coverage and PR but getting the attention of the media can be an art in itself at times. With hundreds of emails hitting in-boxes on any given day, how do you make your pitch stand out from the crowd? And what does it take to get noticed amongst the hundreds of other artistic and cultural events happening across the state?
In this session we welcomed three leading PR professionals with extensive experience in delivering PR strategies for the small to medium creative sector: Fiona Brook (Zilla and Brook), Eleanor Howlett (Sassy Red PR), and Ben Starick (Starling Communications). Hosted by Melbourne writer, freelance journalist and communications professional, Paul Bateman, this panel discussion demystified how to get started, how to make PR work for you, and, most importantly, how to get a foot in the door to get your story told.
Who is it for?
This free seminar is suited to freelancers, managers, marketing and communications professionals, creatives, and independent artists from the small-to-medium sector who are interested in optimising PR opportunities for their organisations or creative practice.
About the Presenters
Fiona Brook is the director and founder of Zilla & Brook Publicity, which launched in March 2011 with a handful of clients including Chamber Made Opera. Five and a half years later Zilla & Book presents some of Melbourne's best loved arts and cultural events from Melbourne Fringe Festival to Open House Melbourne, Stonnington Jazz Festival, Glow Winter Arts Festival, Art-Town, Nite Art, Ballarat International Foto Biennale, Art+Climate=Change to the Lido Cinema, Melbourne Design Market, as well as an array of Melbourne restaurants, bars, cafes and of course, Good Beer Week. Fiona currently sits on the board of the Ballarat Foto Biennale and has exhibited her photography in two festivals.
Eleanor Howlett is the owner and Director of Sassy Red PR; a Melbourne-based publicity and marketing business that was created with a strong focus on working with independent artists and companies, not for profit, and other small to medium arts organisations. She has worked in the industry for over 20 years as a professional actor, producer, publicist, committee member and in numerous other roles associated with the field.
Ben Starick is the Director of Starling Communications – consultants in marketing, communications, publicity, media relations, event management, project management and graphic design. A graduate in public relations from RMIT University, Ben has worked with many organisations in the arts and culture sector offering services ranging from higher level strategic marketing and communications advice and planning to implementing comprehensive media and publicity strategies and campaigns.
Democratising the Creative City: An Evening with Indy Johar
Presented at the Melbourne School of Design on Wednesday 5 October, 2016.
Part of our Creative Exchange events series, and presented in partnership with the Melbourne School of Design 'Democratising the Creative City' looks at how we can unleash the many to create, reimagine and remake our cities.
Indy Johar learnings from a series of past projects and ventures; from his experience in creating social investment funds and community-led neighbourhood master plans, to initiatives such as wikihouse.cc, an online program that aims to make it possible for almost anyone, regardless of skill level, to design, 3D print and construct their own affordable housing. His talk will share provocations for developing creative cities fit for the 21st century.
About the Presenter:
Indy Johar is an architect and co-founder of 00, a design practice focused on transforming cities, towns and neighbourhoods through a combination of physical, social and institutional changes. a Senior Innovation Associate with the Young Foundation, and Visiting Professor at the University of Sheffield. Indy, on behalf of 00, has co-founded multiple social ventures from Impact Hub Westminster to Impact Hub Birmingham and the HubLaunchpad Accelerator, along with working with large global multinationals and institutions to support their transition to a positive Systems Economy.
He has also co-led research projects such as The Compendium for the Civic Economy, whilst supporting several 00 explorations/experiments including the wikihouse.cc and opendesk.cc. Indy has taught and lectured at various institutions from the University of Bath, TU-Berlin; Architectural Association, University College London, Princeton, and has written for many national and international publications on the future of design, systems change and social investment.